Killing big data is actually using algorithm technology to search for some information of customers, such as age, work income and other details. If the income is high, the same goods will be sold to this customer at a higher price. In addition, let's analyze how big data kills consumers.

1, for example, a software for booking air tickets,

The photo shows the same flight at the same time, but the price displayed on different people's mobile phones is different. More than 3500 yuan belongs to customers who don't often use software, and more than 3600 yuan belongs to customers who often use software. When customers who often use the software book tickets on this platform, Big Data will calculate the frequency of customers' use on the platform, thus adjusting their prices.

2. It is also a software for ordering takeout.

As we can see in the picture, the same store ordered the same dish, but the price was inconsistent in the end. According to the reaction of netizens, people who often order takeout are more expensive than those who don't. A few dollars for the same product, even two dollars for the same distance delivery fee. This is also calculated by using big data, and then kill some old customers.

In addition to booking air tickets and ordering takeout, other mobile phone software has different degrees of big data killing. They get the income age and main characteristics of customers according to their habits and frequency of using software. The higher the customer's income, the higher the price sold to customers, so some netizens reported that Apple users are more expensive than Android mobile phone users for the same product.

The purpose of these platforms is to expand profits and deliberately raise some prices to deceive old customers.

Take Didi taxi as an example. When I first entered the market, it was very cheap. However, after the market stabilized, careful netizens found that people who often take taxis on the same road at the same time are more expensive than those who don't often take taxis. This is also using big data to expand your profits.

Therefore, when we usually book air tickets or order takeout, we must pick up our friends' mobile phones and compare them with each other to see if there is any phenomenon of big data killing. If so, we can report to the relevant departments. Once the report is successful, the platform will be punished accordingly.

Also at the 3 15 anti-counterfeiting conference, some reporters exposed the phenomenon of big data killing on many platforms. Now the government has also issued relevant regulations prohibiting companies from using big data to kill people.