What exactly is new retail?
The new retail is based on consumption upgrading, triggered by new technologies, from online and offline access to big data cloud computing and efficient logistics, and the innovation of the entire retail industry chain.
Physical stores have been weakened by the impact of e-commerce for a long time. After several years of rapid development, online traffic has reached its peak, and both online and offline are facing an urgent need to find a new way out.
The emergence of new retail has changed this situation.
Ma Yun's offline fresh supermarket Box Ma Xiansheng has thirteen stores so far, and everyone is overcrowded. Beijing Shilibao Store has a daily running water of 6.5438+0.8 million on weekends. Starbucks created the fourth space. In Starbucks Shanghai Baking Workshop, customers can see the whole process of Starbucks coffee baking, making and cooking by turning on the "sweep" function of mobile phone Taobao. In addition, Starbucks Shanghai Baking Workshop also cooperated with Alipay to launch the unique function of "walking while waiting". After paying with Alipay scan code, consumers can "stroll" in the workshop and wait for notice. After the coffee is ready, Alipay App will push the meal reminder, so that the boring waiting time can also be used to explore the hidden secrets of the baking workshop. Starbucks has not only become the largest mobile payment retailer in the United States, but also the most popular food company on social media such as Facebook, Twitter and Pinterest.
With the change of consumption concept, people now want to enjoy both cheap online prices and offline service experience. The new retail meets the needs of consumers, so it has been well received by the public once it is launched.
The core of retail is to give consumers the best consumption experience by targeting the needs of consumers and relying on technology.
Relying on big data, new retail collects all the data of consumers, such as what they like to eat, what movies they like to watch, what they spent in a shopping mall for the first time, what gender, and whether they are married or unmarried. Through big data, we can quickly and accurately understand the needs of consumers and give them the best consumption experience.
In traditional industries, the supply chain is long, there are many intermediate links, and the cycle of user feedback and information collection is too long, which leads to inaccurate and slow demand and positioning of consumers, resulting in hoarding or insufficient inventory.
It is imperative for traditional industries to transform into new retail, but many small and medium-sized enterprises and individual merchants do not have huge funds, technology and personnel, which means that the road to transformation is very difficult.