B2C mode is the earliest e-commerce mode in China.

McKinsey, the world's leading consulting firm, was the first to propose that the era of "big data" had arrived. According to McKinsey, "Data, which has permeated every industry and business function today, has become an important factor in production. People's mining and use of massive amounts of data heralds a new wave of productivity growth and consumer surplus."

Big data has existed for some time in fields such as physics, biology, and environmental ecology, as well as in the military, finance, and communications industries, but has attracted attention in recent years because of the growth of the Internet and information industries.

In 2012, the term "big data" has been mentioned more and more, and people use it to describe and define the massive amount of data generated in the era of information explosion, and name the technological development and innovation related to it.

It has been on the cover of the columns of The New York Times and The Wall Street Journal, entered the news on the official website of the White House of the United States, appeared in some Internet-themed lectures and salons in China, and even been written into the investment recommendation reports by the sniffing Gujin Securities, Guotai Junan, and Galaxy Securities.

Major impact

The present society is a high-speed development of society, advanced technology, information flow, people's communication is becoming more and more close, life is more and more convenient, big data is the product of this high-tech era. With the advent of the cloud era, Big data has attracted more and more attention.

Big data is often used to describe a large amount of unstructured and semi-structured data created by a company that would take too much time and money to download to a relational database for analysis. Big data analytics is often associated with cloud computing because real-time analysis of large data sets requires frameworks like MapReduce to distribute work to dozens, hundreds or even thousands of computers.

In today's society, the application of big data is more and more highlighting his advantages, it occupies more and more areas, e-commerce, O2O, logistics and distribution, etc., a variety of use of big data for the development of the field is assisting enterprises to continue to develop new business, innovative mode of operation.