I have been working in SF for nine years, and have experienced 2.5 years as a courier, 0.5 years as a marketing specialist, 1 year as a warehouse manager, a supervisor, a branch manager, and a head of the sales department, etc. I've personally experienced all kinds of positions inside SF Express, from the first line, the second line, and the third line!
In fact, everyone said that SF Express is not the only express!
SF Group, including SF Finance, SF Business, SF Cold Storage, SF Warehouse and Distribution (already closed), SF Heavy Goods, SF International, SF Maintenance (Feng Xiu, the main repair of cell phones), SF City (mainly food delivery, McDonald's and so on), SF Technology, etc.
In fact, everyone said that SF Express is not the only express!
Said so many companies under the banner of SF, in fact, only express in the money! The other ones are losing money or making very little profit!
SF business, the most burning money! In the past few years, the whole network opened a lot of stores, a store a store manager, the store name is called (Heyk), the beginning of the mode of operation only pictures, tablet web search products, and then order delivery! To put it bluntly is the consumer into the store to see the picture to see the video order, delivery by courier! Customers go to the store to order? The people's cell phone Taobao order in minutes, redundant!
In fact, the establishment of so many companies, each company's functions instantly set up, office address, equipment, etc. Immediately SF bosses to buy in place, very powerful! So how does the person in charge of the management of the functional departments come? Part from the SF Express (SF Express) to draw people to go, the other is highly paid foreign employees! Then the administrator of each company in place, the front-line sales staff, store clerks, how to solve? In fact, they are SF Express couriers to serve!
SF a courier, to learn to sell international products, to help SF repair to find the old cell phone repair business, to SF same city to send meals, for SF financial promotion APP put loans, but also to SF business to sell food and drinks, but also to collect courier to send courier and so on it is very tiring!
In fact, many of the companies under the SF Group keep changing again, they first rely on SF Express (Express) to grow and change! If the growth is not, immediately disappear! Disappearance of many small companies, but also transformation of independent, slowly dying! This is very burned!
The courier boy is very tired every day, SF Express corporate culture has a very heavy, every day to open endless regular meetings, courier to stand neatly, administrators declared, and then photographed to the higher leadership, a layer of reporting, in fact, I was arranging to courier tasks, I also know that they can not be completed, so much business, how to do a good job, it will make people crazy!
But there is no way, the company is so required! The establishment of a company or department, we have to study the training of all staff, the night after the car nine o'clock, but also to the courier training business! Do what have indicators task, the leaders said, sales are only voluntary, correctly told the courier, sales of food and drink is a commission! Have the ability to sell, do not have the ability to not force! But the leaders would rank, rank the various outlets, the divisions! Whenever someone sells out, they make a list in the group! Disguised as a strong pressure indicator, mid-autumn selling moon cakes, Dragon Boat Festival selling dumplings, Christmas selling apples and so on! Most couriers are purchased on their own, in order to complete a single business per person!
The company's business grip on the tool is: the first division to break zero, the point department in the break zero, the whole staff to break zero! Regardless of what to do, are so engaged, regardless of the actual situation below! What business you have to have, have to do! For example, in the city to sell a fruit relatively well sold some, you let those relatively backward township courier also go to sell fruit, sell peace fruit? A lot of rural people do not know what is Christmas Eve, people's homes are still planted a lot of fruit trees, how to sell? The company does not care about these, they do not set the task, but they give me a ranking! The ranking of the pressure, who wants to be at the bottom of the list?
Really SF first-line turnover is very large, basically every month to recruit, when asked to recruit, basically in the recruitment!
Businesses do not have staff turnover is not normal, such a turnover rate is too abnormal!
SF Group started by express, and want to rely on the express increase in other areas of the product, the error is wrong, too eager to quickly change the pace of revolution! Businesses do not change will die, become too fast to die fast!
Not express will not close, SF is playing with fire, I came to count the number of companies disappeared, SF warehouse distribution, supply chain, Heyk (first-tier cities are still insisting that most of them have closed store shutdown), SF financial, scientific and technological, international, city, speed and so on are layoffs, layoffs every day.......
SF's philosophy, management model, promotion mechanism, supervision, etc. are very good, but called this group of senior managers play bad, let the work of the roll, let the people who slipped the promotion, looking at my side of a good colleague's departure, I wondered if I would be like this? I did not want to leave, senior leadership ladder, bribery, crime, favoritism is too serious, in the non-intervention on the really fast ......
Soon after shipping bad things, not compensation, claims staff is a professional hooligan, push the ball department, more and more bad, in the process of transporting the weather rain led to the water directly into my electronic product
One is whether SF's business model will become obsolete and itself be eliminated by the times.
That is, whether the courier industry in which SF is located or the business courier field in which SF is more specialized will be eliminated by the times, just like the newspaper that was killed by APP.
This is a consideration from the general direction, just like Xiang Yu, the king of Western Chu, when he committed suicide by the Wujiang River, exclaimed, "It is not a bad war, the sky will forget me." (It's not that I'm not working hard, it's that God wants to destroy me.)
At this point, I think it would be better to analyze the business model than to look at what the foreign "SF" has been through.
UPS, the U.S. express company, on July 19, 2018, the Fortune 500 list ranked 138th.
RPS is a courier service company that operates in a mismatch with UPS in terms of business and pricing, and offers substantial discounts to business customers in densely populated areas (business-oriented, isn't that familiar?).
In the 1980s, RPS, with its focus on business, took away UPS's high-margin business. With the advantage of misaligned operations, UPS was not able to stop RPS with its scale, and was once very passive.
On our side of the market, it is SF that occupies the high-end market of the courier industry. The four passes are making some hard money, even if the four passes cover a wide area, but also take SF can not help.
Then it needs to be said that PRS (once the US version of SF) ended up not closing down, but being acquired.
If PRS had been able to develop on its own, it would have inspired us more, but the fact that it was acquired rather than closed shows the success and continuity of the business model.
As long as there are no major changes, then the possibility of SF being eliminated by the times is very small.
The second is whether SF's own operations will go wrong.
Even the most promising industries can't afford to be fooled around by management or bosses, but of course, there's a lot of suspense and a lot of uncertainty. We can only look at some of the clues, such as the deterioration of service, as the title suggests.
This is a problem. I myself also encountered the country this problem. I've always found SF's service to be very good in previous years, but I've had a couple of bad experiences in the last year.
This is half of the impact on SF, but in the long run, there is bound to be damage to the foundation. Because SF dominated business pieces, the key is to efficiency and service, if both are missing, SF has a big problem.
Express is a high-frequency service, efficient and good service accumulated company brand advantage, and will not form a very deep moat. For example, 3 times of poor service experience, you may lose a loyal customer, and according to the law of 250 (1 person will affect 250 people), the impact is very far-reaching.
To summarize, the US version of Shunfeng ended up being acquired, or also shows that there are strong downsides to this specialization in efficiency and service.
Personally, I wouldn't buy SF stock either.
The future is long, let's not say it will go out of business, but SF Express is not going to go out of business in a short time or in recent years.
Because in China's logistics companies, SF was founded in Guangdong in 1993, Shentong was founded in Shanghai in 1993, and House Express was founded in Beijing in 1994, which is China's earliest logistics company. And the current status of China's logistics industry is, SF, Jingdong Logistics, Rookie Bird Network, etc., three worlds, SF's quality of service is the best of the three, but the price is also the highest, followed by Jingdong Logistics, currently also opened a personal courier business, and then Rookie Bird's logistics alliances such as the Three Directions and One Direction.
In the development of the last two years, although SF occupied the top position in logistics, but other companies have also begun to narrow the gap between them, as can be seen from this year's double 11, like the warehouse, delivery, receipt of delayed phenomena such as a significant reduction in the quality of logistics services, which is no longer the exclusive advantage of SF.
And Jingdong Logistics itself is Jingdong's self-built logistics, now open to the outside world, and not long ago opened a personal business, clearly want to get a piece of the personal business, and Jingdong Logistics reputation is also very good, in the competition obviously occupies a great advantage.
So, the future pressure of SF will be very big, although currently in the air pieces, SF has a strong all-cargo team, but if there is no differentiation in service with other enterprises, it is also difficult to have a big upturn in the future, at most a few enterprises long-term **** born, in the market share to maintain a relatively stable situation.
Even Ren Zhengfei is very sure: Huawei will definitely go out of business! And Jack Ma just dared to have a small goal: to do 102 years of business. Shunfeng can do better than them? We do not dare to be sure, but we also do not dare to confirm that SF can do a hundred years of business, or do not do a hundred years of business.
Advantages of SF - Express, word of mouth may be the best
From the perspective of a non-express person, the advantages of SF are indeed very high, we know that SF has been the current leader in the domestic express industry, we can look at a data:
In this data, although the volume of business of SF In this data, although the business volume of SF belongs to the least business volume in the five major express delivery, but its revenue is as high as 8.097 billion yuan, for the current revenue of the highest express delivery enterprise.
And, founded on March 26, 1993 in Shunde, Guangdong Province, in May 23, 2016, SF Express borrowed the shell Dintai new material listed, now the market value of up to 174.067 billion yuan.
From this perspective, the advantages of SF are obvious, and the word of mouth, market capitalization, recognition, express speed and so on are among the best.
Employees, or not belong to the bottom?
May be at the bottom of the courier, the salary is not as high as you think, I paste a SF recruitment announcement:
We can see from this, SF courier salary is not low, and five insurance paid in full, a monthly salary of 5,000 +, phone card free and so on the advantages of these all tell us Although the SF courier is not a high salary, but it is also a revelation to us: the SF The salary is not bad. Employee treatment is also considered high, at least from my friend, saw his growth trajectory, from just entering the SF as a warehouse manager, to today's division manager, but also be able to feel the advantages of SF.
The future of SF, in the end, what will happen? In accordance with the theory of philosophy, SF will indeed collapse, which is in line with the law of development of things, but the future of SF, we have to look at the future development of technology, if the courier business does not exist, or there is a new courier business rise, the new way of express delivery will bring pressure to SF, which may be why the SF has been investing in a number of projects, the enterprise's reason for it! Seeking change - seeking new - seeking a solid future.
SF will not go out of business, but it is possible to become a small and beautiful courier company.
SF is at the top of the list of listed express delivery companies in China, with a market capitalization of 165.4 billion, 71 billion in revenue in 2017 , and 4.7 billion in profit. All three indicators are higher than the four passes and one reach, namely Shentong Express, Roundtone Express, China Express, Best Express and Rhyme Express.
SF is known for its speed, safety, and high user experience, with 57 cargo planes, 1776 routes, 213,000 dispatchers, and 30,000 cars.
SF's business is dominated by time-sensitive express delivery of business letters, which accounts for about 70% of its business, while others include economic express delivery, newly-developed heavy cargo transportation, cold-chain logistics, international express delivery, and same-city business.
However, there are several disadvantages in the long-term development of SF:
1, the main body of SF Express, namely, the growth rate of business letters has declined, and is facing competition from rivals such as Jingdong.
SF Express is mainly business letters, due to the electronic information, the growth rate of this part of the business has declined, only 17% growth rate in 2017, during the same period, the growth rate of other courier companies e-commerce courier volume growth are more than 30%.
Business letter unit price is high, the average price of up to 22 yuan, is twice as much as the e-commerce pieces, under the high profit, the competition has been peeping, as and SF has the same high degree of user experience of Jingdong, that is, the opening of the personal courier, cut into this market.
2, the express volume of e-commerce pieces accounted for more and more large, SF shape is not an effective traffic entrance.
Every day in your company is not two streams of people, one is SF door-to-door collection and distribution of business parts, and the second is that colleagues have to go downstairs to pick up the Jingdong or SITA e-commerce parts.
Now, the proportion of e-commerce pieces is getting bigger and bigger, and the proportion of express e-commerce pieces will reach 81% in 2019. When the timeliness and safety of Jingdong or Sihong Yida are recognized, users will directly hand over the business pieces to Jingdong or Sihong Yida for delivery, without having to hand over the SF people to the door.
This traffic entrance to the competition, SF is difficult to win over the Jingdong or Sihong Yida, after all, e-commerce pieces to become the norm, while the demand for business pieces is decreasing, the possibility of being replaced by more.
3, SF is too expensive, can not effectively integrate social resources and lack of user supply and demand platform.
In 2017, SF's profit was 6%, which is lower than that of SITO, which shows that SITO has the scale effect of e-commerce pieces, which has a low marginal cost, and that the franchise system is relatively efficient to a certain extent.
Without high profits, it is difficult for SF to deepen the moat.
Compared to Jingdong and Alibaba's Cainiao Logistics, SF does not have an e-commerce platform, and cannot sense the supply and demand of social goods, and cannot do the unification of information flow, capital flow, business flow and logistics, thus making it difficult to build a more efficient logistics network of "point-to-point.
4, SF's new business development is not easy.
SF's four new business, heavy cargo is a red sea market, difficult to make money, the cold chain is the big head of seafood products, controlled by the online and offline head to head of Alibaba and Jingdong, the international business has long been a logistics giant in the control, and the city courier, I'm more optimistic about high-frequency drops and the United States Mission.
Therefore, the development of SF will encounter challenges, but personally I am optimistic about the corporate culture of SF, so I think it will become a small and beautiful courier company.
On the surface looks like SF big company, listed companies is actually not so, SF Shanghai co-location is even worse, layer by layer outsourcing! Frequent changes in the pay program, the forced cancellation of the guaranteed salary, the cancellation of room subsidies, the cancellation of meal subsidies! Resulting in a large number of front-line distribution staff resignation has gone thousands of people, to the staff to do off-site insurance! The internal management is chaotic, and there is no way to complain!
From the current momentum of express delivery, I think SF will not go out of business in a short time.
As the industry leader of SF, from the personnel service, business standards, delivery speed in all aspects of the industry model. As long as it is not liquid, you can go to the air cargo, the latest basic 2 days to, a little closer, but also the next day to, such speed, in addition to the local warehouse of the Beijing East, other courier, are still far from reaching.
From the point of view of the equipment, SF's sender is the most I have seen the early use of electronic equipment orders, do not have to fill out the courier face sheet, do not need to operate the computer, directly a hand-held machine to solve the problem of sending a piece of very slippery and cattle, other couriers have to follow suit, and one after another to use.
The quality of service personnel, SF dispatchers, delivery staff are uniformed, clean and tidy. Work wear including service attitude and other aspects of the people feel very neat, very comfortable. Other courier dispatchers will be uneven, the chances of being complained about is very large.
The only shortcoming, but acceptable, is that the charges are slightly higher, however, this is for the current demand for speed and quality of society, the price is high, naturally there is a high reason, can be accepted by the public.
Like this development momentum, SF will do better and better, and will never be eliminated by other couriers. Now the only need to optimize is the price if you can be more civilian, will certainly kill the other courier, in the formal competition, guerrillas are dry but the regular army, weapons and equipment are not the same day, SF is also considered to be a conscientious business, otherwise it is easy to do a monopoly with its strength.
Reasonable competition and have the strength and rivalry to ensure that SF can continue to progress, to maintain vitality, wish SF more and more good.
I and my colleagues a few years ago, there is a debate on this issue,
I am optimistic about SF, my colleagues are optimistic about the four-way and one-way, are not optimistic about the EMS;
But today, we all see that, in the face of the strong growth rate of demand, the two paths to get full growth, without the need to dislike each other's market, as for the quality of the growth of how to, with or without the difference, not to go to the
What will happen in the future, just like my signature, is that it's good to look on with a cold shoulder,
Why did Shunfeng go out of business? The company was founded in 93 years, so far only 25 years, the company is in the rich and strong, the traditional industry can easily extend dozens of hundreds of years, the life of SF is still very long.
And, the times are always moving forward, the courier industry has developed over the decades, and now there are still a lot of places to be improved, 18 lines of the city there is still sinking and improve the space, the courier speed and service upgrades are still room for progress, everything is still promising, SF has not yet reached the peak of the development, in the closure of the far it.
And, SF's ten shareholders are strong, look at the list of SF's shareholders, these shareholders can sit back and watch SF close down?
Other than that, in the field of express delivery, SF's position is very outstanding, other peers at least by SF to leave a body position. Peer is not one can and SF a battle. SF all the way to the rapid development of e-commerce giants also realized the importance of logistics, began to roll up their sleeves to do their own, Jingdong self-built warehouses, Ali launched the bird, but the two e-commerce family is big, dry logistics is still not as dedicated as SF, professional.
SF is directly buy airplanes, build routes, its in-service all-cargo aircraft up to 47, the next three years SF own fleet size is expected to reach 80. According to the half-yearly report of SF, as of the end of the half-yearly report period in 2018, SF Holding's all-cargo planes plus bulk flights totaled 1,977 air routes, covering 34 countries and regions such as mainland China, Hong Kong, Taiwan and overseas.
Boss difficult fresh cold chain in SF this is not a thing, online shopping the most moving words, in addition to the horse father's help you empty the shopping cart, is SF package.
Courier is just an appearance, SF's moat is already deep enough, airplanes, air routes, cold chain, big data, constituting the core competitiveness of SF, Ali and Jingdong dare not say that in terms of logistics is stronger than SF.
SF's high-speed rail operation line is also steadily developing, and, SF also early layout of the sea business, the Belt and Road to develop the international market. SF is becoming stronger and stronger.