Big data visualization is so desirable because it can give companies answers to many questions that they didn't even know they had before. In other words it provides reference points. With such a large amount of information, companies can reprocess the data or test it in a variety of ways they see fit. In this way, problems can be identified in a more understandable way. Collecting large amounts of data and spotting trends in it allows companies to grow faster, smoother and more efficiently. It also allows them to troubleshoot problems before their profits and reputation are damaged.

Without the help of data, there are countless actions that businesses take that could threaten, damage, or completely destroy them. Data is like the air a company breathes. Just as people can't survive without oxygen, companies can't survive without the data necessary to stay alive.