"One item, one code" is not a simple code-sweeping promotional tool, but based on the cloud platform to connect consumers, brand merchants, circulation of the three, so as to provide a comprehensive digital marketing, anti-counterfeiting traceability, warehousing and logistics solutions of an enterprise SaaS technology, is the digital transformation of the enterprise marketing sharp knife.

Cloud Code Big Data

Brand merchants use the one-item-one-code technology to assign a smart "QR code" of digital identity to each commodity. After the code reader (the code reader is mainly consumers, shoppers and channel merchants) realizes the anti-counterfeiting and traceability requirements, the brand merchant also completes the collection of data. After the user sweeps the code, One Thing One Code will automatically establish the personal account of the code sweeper based on the micro-signal and the brand merchant, which will help the brand to statistic the code sweeper's native data "whether it is a man or a woman, where, and the age", the behavioral data "what did you do? What activities did they participate in", transaction data "What did they buy? When did they buy? How much did they buy" and "Where did they come from and where did they go". This enables enterprises to have a trinity of "live data" including "user ID, product ID and logo ID", and precipitate the data in the user data pool (DCRM), which can provide enterprises with user profiles, sweeper's demand, marketing and effect analysis through data analysis and mining, and complete the data management process. Through data analysis and mining to provide enterprises with user profiles, sweeper needs, marketing effects and other analysis, to complete the closed loop of data management, to achieve the operation of the full range of marketing digital upgrading.