In 2017, the "**** enjoy the bike" was pushed to the tip of the public opinion, the upper policy to support the popularization of public service announcements, and the lower players to build a car! Consumers pay the bill, the industry is thriving.

In this gold mine has not yet been fully developed, two legendary unicorns have emerged, one called "Mobike", one called "ofo", there is a silent little follower called "Harrow The company's name is "Mobike", "ofo", and a silent little follower called "Hello".

Because of the high cost of **** enjoy bicycle, maintenance costs are also high, so "burn money" has become the exclusive term of this branch. In order to have money to burn, the unicorns have been looking for backers.

Mobay put into the embrace of the United States, Tencent disguised as a curtain;

ofo previous closed door car, vigorously expanding, did not want to backdoor fire was surrounded by a number of brands to follow suit, the market share has decreased dramatically, and can only be low-priced "sold" to the drop.

And "the oldest three" Hello car in 2018 in time to hold Ali's thighs, to get Ali more than 20 billion funds to blood, and to rural surrounded by the city and the fine operation of the route of the playing method to take the lead in breaking through the bottleneck in the market.

At the time of the overall woe of ***shared bicycles, it turned into the absolute hegemony of the ***shared bicycle + ***shared power assisted vehicle sector, and gave the barbaric growth of the ***shared bicycle era, drew a rational comma.

In these two days, Hello Travel released its 2019 annual data inventory. The data show that:

Hello's national registered users have accumulated more than 300 million, and the Hello bicycle and Hello booster are stationed in 360 and 260 cities across the country, respectively.

As an upgraded product of ****shared bicycles, the growth rate of ****shared assisted bicycles has been witnessed for all to see***.

But at the same time, one has to worry about whether it can escape the predicament that ****shared bicycles have experienced. To find the answer, we still have to start from the positioning of the *** enjoy booster.

The emergence of ***shared bicycles is to solve the problem of people traveling the "last kilometer", and the emergence of ***shared booster cars is to solve the problem of people traveling short distances.

A power car with enough power to run 3 kilometers less, or 80 kilometers more.

The price is usually charged on time, most of them are 20 minutes / 2-5 yuan ranging, compared to taxi, driving is not only cheaper, but also more convenient, environmentally friendly, and can effectively alleviate the pressure of travel in the morning peak, very suitable for the working class white-collar workers.

In addition, compared to the bicycle, the speed of the booster car is also faster, the speed can reach 20km / h, riding more easily, is also a major highlight of the booster car.

Combined with the above many advantages, the giants foresaw the development prospects of *** enjoying power assisted vehicles, and opened a new round of brand exchange wars while *** enjoying the slow anonymity of bicycles.

In 2017, Hello Travel launched the ***shared booster car business, although at that time, the ***shared bicycle was still a popular fried chicken, but it did not affect the situation of the Hello booster car in short supply.

At that time, Yoyo would always commute to work in the morning rush hour with a scooter, but often needed to walk to two or three parking spots to find one or two scooters.

Later, with the growth of capital and the return of the market to rationality, the Hello booster put points and vehicles increased significantly.

In September 2018, the Hello car realized to cover more than 100 cities including Shandong, Henan, Fujian, Jiangsu, Anhui, etc., and last year, this value grew to more than 260, with a strong financial backing and market share, Hello Travel successfully climbed to the top of the industry throne.

Ali is to Hello as Tencent is to Qingdao.

Qinglang riding from the drop door, backed by Tencent, even if the debut in 2018, Qinglang can keep up with the pace of the times.

In addition to the different colors, the Qinglang booster bike has a cool appearance and usage with the Hello booster bike, which can be used by sweeping the code and has a speed of no more than 20km/hour.

The move to copy the growth path of the Hello car has the flavor of "walking on other people's paths so that other people have no way to go", but it is really successful.

At present, the green orange booster car has obtained the qualification to put 3000 *** enjoy electric booster cars in Kunming, is expected to be put on the Kunming market in January next year.

In this way, it is also considered to increase the chances of victory of the drop in the entire travel market.

This new player with a striking yellow appearance and novel design is considered a small branch of **** enjoy travel, but his development speed can not be ignored.

In August 2017, the operation of similar electric motorcycle "small walk" officially stationed in Ningbo, Zhejiang Province, in less than a year, the number of registered users of small skate travel exceeded 100,000 people, the development of the total number of users has been more than 2 million people, to provide more than 30 million times safe travel services.

With the first echelon of the electric car player "Yadi" cooperation with the small skate booster car cost is much higher than the Hello booster car, only a cost of 5,270 yuan, and his biggest advantage lies in this.

Huge, powerful, high storage battery ride up to 80 kilometers , his emergence is not only in the short-distance travel to grab the cake, but also in the erosion of the entire network car travel market, including the drip.

The giant fight, whether the chaotic scene will be reproduced?

Because the construction cost of electric vehicles is high enough, and the market is not as overly crazy and hot as the development of ****shared bicycles two years ago, so ****shared power-assisted vehicle market complexity is far less than before, but because of the speed of the car so the first and second tier degree of restriction is severe.

Therefore, after trying to *** enjoy the bicycle in the first and second tier cities of the big defeat, *** enjoy the car began to gradually shift the main battlefield to the past capital is not too much attention to the "outside the five rings" of the market. In such a new battlefield, can accommodate more players.

During the National Day, Yoyo went back to his hometown in Sichuan, two years ago, the street is still three or two **** enjoy the bike, this time back to find the past parking spot not only hit the pile parked in a row of neat **** enjoy the car, from time to time, there are people to replace the battery.

A fully charged electric car can be ridden from one end of the city to the other, fully capable of coping with the daily commuting, neighborhood grocery shopping, and short-distance commuting of third- and fourth-tier users.

It can be said that *** enjoy the emergence of electric scooters, is changing the three or four lines of urban travel rely on motorcycles, small electric donkey situation.

And in the process of occupying the third and fourth tier cities, these players of ***shared electric assisted vehicles are copying the past method of play, and attacking the city with refined operation. But after all is said and done, how fine is this mode of operation?

1, no deposit

Hello travel is a newcomer in the *** enjoy bike players, but it is the first creator of the "no deposit" game.

When ofo and Mobay were charging deposits of 1 or 200, Hello cooperated with Ali to start the Sesame Credit deposit-free riding activity, and this model has been emulated by other ****healthy car players.

2, operation and maintenance by a person responsible for

Operation and maintenance is a major problem of the *** enjoy trolley, each player's operation and maintenance details are still different.

Like Hello Bike will set up hundreds of grids in each city, each grid has a person in charge of operation and maintenance, so as to deal with vehicle problems in a timely manner.

In addition, because the vehicle has the IOT mode, the operation and maintenance personnel can monitor the vehicle information in real time through the background, and if there is a timeout without locking the car, no one rides for a long time, as well as lost connection, etc., it can be adjusted to dispose of.

And the more massive small slip, the choice to set 24-hour inspection system. The maintenance crews go out on the street every day to check the vehicles, change the batteries, and troubleshoot.

In addition, it is understood that the 27th of each month is also a small slip of the "car day", in which all employees, including the leadership will be on the street to wipe the car, in order to strengthen the staff's sense of identity of the enterprise.

3, set up a fixed parking spot

In order to standardize the *** enjoy the booster car to return the car, the major players have adopted a move similar to the game:

Although the means of operation is fine, but in the process of sinking, the *** enjoy the booster car topped the pressure is also not at all less than the year of the *** enjoy the bike.

"Putting *** enjoy power assisted vehicles over here for several months, the damage rate is higher than *** enjoy bicycle."

In Shantou, a *** enjoy power assisted car brand operation and maintenance personnel, Mr. Zhang said so.

Although the frequency of use of the sinking ****-enabled power-assisted vehicles has increased, the survival environment in third- and fourth-tier cities is more difficult than in first- and second-tier cities.

On the one hand, there are two major sources of man-made destruction: They are short-distance travel market "competitors" motorcycle masters, due to the small size of the third and fourth tier cities, so the black motorcycle is very popular, but the emergence of the *** enjoyment of the booster car, but "! The emergence of the ****-boosted car, but "snatched" their business, a long time, it triggered some of the masters of the dissatisfaction.

"*** enjoy booster cars are often demolished, and some are thrown into the river ditch." Became the daily sight of the operation and maintenance staff.

In addition, some users in the process of use, but also not consciously, either occupying the road to ride the bike is loaded with heavy objects or car basket carrying people, increasing the burden of operation and maintenance of the car companies.

On the other hand, due to the fast speed of ****-assisted bicycles, and the difficulty of management, many cities choose to "one size fits all", issued a "ban on investment", the ****-assisted bicycles to control the total amount.

But this is actually a backward way of management, after all, as a new green economy, the correct use of the **** helicopter is conducive to the development of urban public **** transportation system.

And how to change this series of regulatory challenges, but also from the social needs of the business model innovation, social responsibility, government services, four dimensions closely together.

Finally, let's talk about a topic of great interest to us: ****How will we make money when the bicycle dies out?