(1) Information asymmetry between platform and users.
What is the information asymmetry between the two sides? Big data killing? It means that the information and channels obtained by the Internet platform and customers are inconsistent. The reason is that, first of all, the e-commerce platform has a huge data base, which is mainly formed by customers' browsing, searching and consumption on the platform. The platform can screen, analyze and process information in a short time, with many information sources, fast processing speed and wide application. At the same time, due to the development of technology, the transactions between customers and businesses are mostly completed by mobile devices such as mobile phones and tablet computers. When placing an order with these devices, customers can only see the price of their own pages, and it is difficult to communicate or compare prices with other customers who buy goods. Internet platforms will also change the trading interface and set up coupons, activities and other forms to hide prices, so it is difficult for consumers to have an intuitive comparison of prices.
(2) The relevant rules and regulations of the industry are not standardized.
From an economic point of view, is big data cooked? It is the behavior of merchants to get profits as much as possible and extract the surplus value of customers as much as possible. It is just a way for rational economic people to pursue profits. For example, the group buying platforms such as Meituan and Public Comment have just been launched? Because most customers are not used to using group buying software, the platform will be favored by a large number of consumers in the form of short-term coupons. However, the high capital investment in the early stage must be compensated by the high consumption of customers, and enterprises can earn higher profits from the preferential consumption of customers through differentiated pricing. In addition, the big data technology and system upgrade of the Internet platform also need a lot of capital investment, which urges businesses to adopt it? Kill them? A means of chasing high profits. These unreasonable business operations lead to poor business environment and low customer evaluation. The Internet industry has not formed a self-discipline standard of healthy competition, mutual restraint and healthy development, and the state has not issued a law specifically targeting the pricing of e-commerce platforms. What about the e-commerce industry? Big data killing? This phenomenon is difficult to control.