Small daily necessities such as insulation cups, large rice cookers and other durable goods, overseas shopping to bring home - once upon a time, overseas quality goods are very hot. Nowadays, with the improvement of China's "intellectual property", and through the Internet to open up the upstream and downstream, people's needs are being met more and more accurately.

Shanghai citizen Pan Xiaoyang, who has been using an Apple phone for six years, told reporters that he was originally a proper "Apple fan", and earlier in the year, he also let a friend bring one from outside the country, so Apple's delay in launching the dual-card dual-standby, so that he ultimately "powder to the road! "The company's newest product is a new product that has been designed to be used in a variety of applications, such as mobile phones, mobile phones, smartphones, and mobile devices.

"On the one hand, the craftsmanship of domestic cell phones is obviously improved, and foreign brands gap is getting smaller and smaller, some small details are more prominent, such as the camera; on the other hand, many people around are changing domestic cell phones, they can not help but want to test it." Pan Xiaoyang said.

Statistics show that global smartphone sales in the third quarter of 2017 were 383 million units, an increase of 3%. Among the top five smartphones globally, three seats were taken by Chinese companies (Huawei, OPPO, Xiaomi).

Smartphones are just a microcosm. More and more cost-effective Chinese "smart" is entering the lives of ordinary people.

Taking the speaker as an example of an ordinary electronic product, the annual domestic speaker market shipments of about 50 million units, most of which are low-end Bluetooth products. Using the rapid development of artificial intelligence technology, in the middle of this year, Ali Artificial Intelligence Laboratory released a smart speaker Tmall Genie X1, audio platform Himalaya FM also launched a smart speaker product "Xiaoya". In the past "double 11", the sales of domestic smart speakers exceeded one million units.

Smart speakers are popular because they meet consumer demand for smart home life, said Liu Xingliang, president of the DCCI Internet Research Institute, "Voice is the most convenient form of human-computer interaction in the future, and the smart speaker is the best entrance, and may become the hub for connecting smart home appliances in the future."

In addition to intelligence, the personalized needs of consumers, but also get more and more accurate to meet.

Baby Tree, a well-known mother and baby community in China, has been exploring the C2M (customer to factory) model. By analyzing and describing the users with big data, it reverses to find out the pain points of the users, and then polishes the products to meet the consumers' individual needs. For example, Baby Tree, together with a paper company, developed baby-specific tissues by removing glue and chemical additives. In addition, it has also created a 90-day freshness period, suitable for pregnant mothers shampoo, which is not only used by pregnant women, but also by young women.