Before the 11-year holiday, Beijing's Forbidden City officially implemented online ticketing, with 80,000 tickets a day, all sold online. Hundreds of ticket sellers lost their jobs instantly, and the printing houses lost the business. What do you think about this?
The first thought is that this is a development trend. Online ticketing is too mature a technology to be 100% universal, mainly because there are still a lot of people in society who are not clear about the online ticketing process and are not familiar with the use of smartphones, and may make mistakes and not buy.
The ticket offices of the attractions are quite unique, and the Forbidden City is a special place. The biggest attraction of the Forbidden City is the royal palace complex. Around the Forbidden City, especially in front of it, you build a building as a ticket office. No matter what form you build, it will spoil the scenery, so the Forbidden City used to be ticketed internally.
It's not good to put the ticket office in the Forbidden City. In a building as formal as the Forbidden City, every house has its value. There are too many ticket offices for sightseeing, and people are the most important thing about going to the Forbidden City. There is always a long line at the ticket office, which affects the order. There is no ticket office.
So now the implementation of the whole network of ticketing is a very sensible and legitimate way to preserve the integrity of the Forbidden City, but also to avoid the inconvenience of visiting when traffic is heavy.
The classic architecture of an attraction is the ticket office, Rane. the Forbidden City is an attraction, but not a point and a half, more special than other attractions. You can not set up a ticket office in front of Tiananmen Square on Chang'an Avenue, where the military parade and other major national events. So the ticket office is located inside, and the ticket office is crowded and dilapidated. The other deans probably thought it was a fixed action and didn't think much of it. But Dean Dan Jixiang showed extraordinary courage and ability to analyze the passenger flow through big data, and then implement the full network of ticketing through the pilot phase.
At the beginning, considering that some people may have difficulties in using smartphones and the Internet, enthusiastic kiosks were reserved at the outset to help those present. Time is the only test of truth. It was found that not many people were interested in the kiosks that were set up, and eventually they were all withdrawn, leaving valuable space behind. Now 80,000 visitors a day can have a leisurely and fulfilling visit, as the number of people in each period can be seen online, and the area of the Forbidden City that can be visited has been significantly increased first.
At first, the Palace is said to have set up temporary service posts for people who couldn't get tickets. Later, when there was less demand, they were gradually canceled.
This method of the Forbidden City is very good, and other scenic spots can completely follow suit. I think scenic spots can get a dedicated channel after online ticketing, face recognition and such. If there are fewer queues for tickets in the future, it will be easier to maintain order and save tourists' time. But other attractions can still keep the ticket booths, after all, they are not as special as the Forbidden City.
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Forbidden City sightseeing route: /trip/16441.html
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