Big Data is as follows:

Comprehensively, the advantages of big data marketing is the use of big data, has the ability to pinpoint customers, and can obtain timely and effective customer data information. Its core content is still the collection, organization and analysis of data.

Introduction:

Big data (big data), or giant data, refers to the amount of information involved in the scale is so large that it can not be achieved through the current mainstream software tools, in a reasonable period of time to capture, manage, process, and organize the information to help business decision-making for more positive purposes.

In The Age of Big Data by Viktor Mayer-Sch?nberg and Kenneth Kukier, Big Data refers to the use of all data without the use of shortcuts such as random analysis (sampling). The 5V characteristics of Big Data (proposed by IBM): Volume, Velocity, Variety, Value, Veracity.