Under the trend of constantly changing user needs and rapidly changing information, enterprises need to achieve accurate positioning of target users through big data marketing, conduct big data analysis on target groups, deeply tap the potential needs of users, and innovate to provide more comprehensive and high-quality personalized products and services for different user groups. However, what key points need to be grasped in developing big data marketing? How to play the role of big data marketing quickly and economically? Focussend combines nearly 65,438+00 years of rich experience in the field of mail marketing, and summarizes three key elements for you to help enterprises get twice the result with half the effort in the process of big data marketing transformation:
Real data information
Data collection is the foundation of big data marketing. If you want to implement big data marketing, you must first master certain real data. Data that is divorced from the market and users is just empty talk for "big data". Therefore, in the era of "user-centered", we must master the multi-dimensional data of users, analyze the user data accordingly, and tap the user's needs.
As a marketing tool that grows with the development of the Internet, mail marketing also pays more and more attention to the application of big data. For mail marketing, simple mass mailing has long been excluded from its core marketing concept, and mail marketing also needs to collect user data and different information. Many websites have a form entry for mail subscription, which is a common way for websites to collect users' email addresses.
Focussend recognizes the great role of user data in e-mail marketing, and provides a new way for corporate customers to collect user data by using re-marketing products and subscription services. It can meet the needs of enterprises to collect data in various ways. At the same time, enterprises can reach different users on this Focussend platform, collect and update user data and market information in time, and ensure the smooth development of enterprise big data.
Big data marketing is no longer based on experience sales and relationship sales as before, but must speak with real data and really start from the real needs of the market and user experience. Only by collecting information accurately can we accurately grasp the real needs of the market and users.
Accurate transfer system
Accurate delivery is the core of the implementation process of big data marketing. Accurate delivery is based on real and effective data information. Enterprises want to get higher ROI through big data marketing, which requires enterprises to systematically analyze the collected data, effectively segment users, effectively integrate enterprise resources according to market information and trends, and carry out enterprise activities in time to achieve accurate matching with their own market needs and user needs.
The development and application of smart mail is also the embodiment of big data marketing. Smart mail is also based on the user's data, analyzing, mining and sending relevant personalized mail in time. Smart mail is also a way of differentiated marketing. User-based data analysis can realize the "thousands of people" of email information. Every smart email has basic data based on users, and users can receive highly relevant content through personalized presentation. Focussend re-marketing products are the supplement and extension of email marketing, and also one of the best forms of big data marketing. It can push multi-platform enterprise information and activity information around target users, tap potential customers and effectively realize user conversion.
Through the accurate delivery of big data, on the one hand, it solves the user's needs, gains the user's goodwill, improves the conversion rate and ROI, and improves the user's loyalty; On the other hand, through big data marketing, enterprises can effectively enhance brand value, continuously expand brand marketing efforts and ensure the healthy development of enterprises.
Effective data management
Effective data management is the guarantee of big data marketing effect. Data management runs through the whole process of big data marketing, from data collection to marketing implementation to effect feedback. The basis of big data marketing is data, so it is necessary to check the data very carefully and scientifically screen, grade and classify the collected data. It is also necessary to use the existing data to repeatedly obtain different sample data through re-marketing. Big data marketing should also pay attention to timeliness. Effective data management can ensure the timely updating of data and accurately grasp the user information.
Mailbox is a platform for users to output and input data, and has a clear data transmission process. For mail marketing service providers, it is necessary to integrate and utilize mail data efficiently, and it is also more accurate and effective in data management. Focussend has a powerful data management platform, and the latest re-marketing advertising plan is based on its big data platform. Through accurate classification of user data and multi-dimensional analysis of users with the data, the second and third accurate advertisements can be placed.
Nowadays, in the era of "internet plus", users' needs are becoming more diversified and personalized, and enterprises are also relying on big data marketing to achieve more personalized services for users and meet their needs. However, enterprises need to ensure the quality of products and services while using big data marketing. In order to achieve twice the result with half the effort. In the future, Focussend will launch more EDM products that use big data for precise marketing to help enterprises smoothly transform in the Internet era.
The above is what Bian Xiao shared for you about big data marketing, and three key skills to help enterprises transform. For more information, you can pay attention to Global Ivy and share more dry goods.