The retail price is set at a yuan/kg, and * * * buys b kg.
Purchase price 1.2b yuan, freight1.5 * 400/1000 * b = 0.6b yuan.
The total cost is 1.2a+0.6b= 1.8y yuan, plus the profit, the store should sell1.8b * (1+25%) = 2.25b yuan. Loss 10%, the actual apples that the store can buy are (65438.
The equation is a*0.9y=2.25b, and a=2.5 yuan/kg.
When the pricing strategies are different in different periods, the pricing is slightly lower than that of the market and competitors. When the quality is good, the price is equal to the market. When it was first listed, the goods with low gross profit or even negative gross profit could cultivate market share by controlling the purchase quantity. For example, cherries can be priced at 14.8 yuan, 1 kg or 15.8 kg, and only a fixed quantity, such as 2 boxes, can be purchased every day. But once this product adopts low gross profit, this fruit will naturally be your later drainage fund, and you can continue to classify and differentiate the later drainage funds. In the peak season, the price is not higher than that of competitors, but you have to get a certain gross profit. In the early stage, because of cultivating market share, naturally your fruit sales will be more, which is a joint process. By the end of the season, the goods are short and the quality is poor, and the pricing can be slightly lower than the market and competitors' prices.
The pricing strategy of promotional activities is the fruit of the profits of the surrounding competitors. If you choose this fruit for promotion, you should set the price lower or promote it lower, increase your popularity and suppress your opponents by the way. When the inventory is too large. This fruit has low gross profit or negative gross profit, so as to reduce the loss as soon as possible. After all, reducing losses is actually making money. When the weather turns from sunny to rainy or from rainy to sunny. The price of this kind of promotional fruit is not higher than that of competitors. The purchase price of a fruit market maintained the downward trend of the previous day. Buy in large quantities, set low prices, and take large flows. This actually requires the courage of the fruit shop owner himself.
Although the market of fruit is changing every day, from the perspective of big data, the fluctuations are basically similar. Pricing by commodity quality increased year-on-year. First, customers are not sensitive to price and products, and sales can be improved if some differentiation is made. Of course, you can also choose to promote and focus on learning, so there is not much emphasis on the pricing of holiday fruits.