1, big data marketing so that all marketing behavior and consumer behavior are data

Data prompted by the marketing action target clear, traceable system, can be considered, can be improved, and then cast the data information as the key to the closed-loop control of marketing, that is, consumption - data - marketing - effect

1

2, big data marketing makes social network marketing and other ways more valuable

based on big data collection to capture users, so that the social network platform to multiply the value of the use of the platform, and big data marketing not only plays a connection to the social network platform, accurate capture of the role of users, and according to the statistical analysis of the data to do marketing to distill the recommendations of everyone and then go back to do the product, to complete the social network platform marketing in the most basic The most basic stage of social network platform marketing is completed.

3, big data marketing makes advertising programmed transactions more rational

In response to the total number of Internet media resources and their types also continue to grow more and more diversified, the needs of different advertisers are also increasingly diverse, more and more aware of the promotional effect, the actual operation of the necessity of intelligent. Big data is based on the analysis of audience groups, to assist advertisers to find the overall target audience groups, and then to carry out the prediction and deployment of advertising and marketing content, time, mode, etc., and the entire process of advertising and marketing.

4, big data marketing to complete the integration of online and offline into the multi-screen era

The current stage of big data mining is still lagging a lot of online data analysis and discovery, and thus the future of the key link depends on how to complete the online and offline data and information connectivity, once the online data and information and advertisers first-party data and information are closely integrated, big data marketing in a more precise basis will be Ensure the expansion of group volume.

The advent of the multi-screen era has decentralized the audience's time and personal behavior to each screen, and advertisers want to be able to better grasp the customer's interests and hobbies, it is necessary to complete the multi-screen programmed purchases, and in the future, the new trend of big data marketing is the multi-screen integration of data marketing.

5, big data marketing is not a "quantity" of the existence of the "smart digital ecology"

Many big data marketing expertise on the market at this stage of the company has a lot of one-sided, the first SNS management system of green ecological data. The information should be a detailed data presentation rather than a single data support such as Sina Weibo and Weixin data service platforms.

Big data intelligence in addition to like EDM security channel, but also must be and terminal equipment with each other, which is still very decentralized at this stage of the market to do. Ultimately, the company in doing big data marketing to individual consumers can really accept big data for their own convenience and at the same time also due to the involvement of "personal privacy" as a more sensitive discourse and have a certain convergence.

6, big data marketing that creates a data modeling to make marketing more accurate

Currently in the marketing process involves a lot of data and miscellaneous, this time the need to carry out the timeliness of the data to be considered, that is to say, the era of big data, data and processing capacity will no longer be the main contradiction, the main contradiction is how to get from the data to the expertise that you want to think about, that is, the big data modeling that is the ability to discover.

7, big data marketing is the "small data" analysis process of the use of data

Big data marketing, most people feel that what they do can be called "big data". In addition, nowadays, all the user data comes from cookies or APP application personal behavior, because of its own limitations and then from the data itself a level of expansion of today's data is not enough big data.

Because big data marketing is still in a definition of the popularization of the link, so the future development prospects of big data is to guide all the marketing industry trend or not to guide the effectiveness of the specific application and the use of value, and really guide the application of this field is still a small data-driven.

Spot Platinum as has ten years of brand marketing experience, served a number of large-scale enterprises, with real-world experience for enterprises to provide accurate network marketing program to enhance brand awareness, in order to achieve the purpose of network brand marketing.

See more industry logo design case can be private letter, potential platinum free to provide everyone with brand marketing program dry goods/brand LOGO design advice and design reference cases.