Three levels that can be summarized:
First, through the big data analysis behind artificial intelligence, the target consumer groups can be more accurately understood, profiled and specifically targeted. Data support decision-making.
Second, through artificial intelligence technology, it can provide marketing with 7×24 hours, all-round, all-weather, cross-region, cross-space, and cross-time service capabilities and pre-sales support capabilities. Only provides a solid foundation for the entire sales capability.
Third, artificial intelligence technology, combined with the mobile Internet to capture user analysis data, can conduct more comprehensive tracking and analysis research on users’ consumption behavior, decision-making process usage patterns, and psychological factors after marketing. This supports marketing decisions from the perspective of consumer psychology.