The rice milling machine proposed by the subject is an agricultural product, from the picture, it should be a small machine, mainly for the rural ordinary farmers or larger some of the land to undertake planting households. Now the Internet +, big data deep into all walks of life, is rapidly changing the traditional commodity marketing model, in order to make their products can stand out in the fierce market competition, it is necessary to operate these Internet +, big data tools and channels, and actively involved in the construction of intelligent agriculture, in order to obtain a good opportunity for development.
Specifically, the subject of this type of product belongs to the agricultural specialty products, to carry out effective online marketing, is to carry out e-commerce through the various types of exclusive channels related to agricultural agricultural platform, will achieve a relatively strong targeted effect.
The current agriculture-related network channels can be roughly divided into the following categories:
A large agricultural agricultural news portal. This type of website is mainly used for soft advertising, so that the company and the product to form a certain market awareness and brand influence. This type of website is relatively large: China Agricultural Network, China Agricultural Information Network, China Agricultural News Network and so on. Some of the government background of the site, more credible, for the establishment of corporate influence is more helpful.
Two, large agricultural trading platform. This type of website is mainly for larger quantities of agricultural agricultural transactions, similar to Alibaba's toB e-commerce trading channels. Such sites are: China Agricultural Machinery Network, Rural 1688 Network, China Agricultural Machinery Network, Jinnong Network, Three Farmers Network and so on.
Three, large e-commerce platform rural e-commerce substation. This kind of website is mainly relying on the advantages of its own large platform for CtoC e-commerce transactions. For example, Taobao opened a rural Taobao, Jingdong opened a rural e-commerce, Suning opened a Suning Ebay self-service station.
Four, specialized agricultural agricultural e-commerce CtoC platform. This type of website is similar to rural Taobao, specializing in agricultural agricultural products to provide CtoC services. This type of website is more, such as: Huinong network, agricultural Amoy network, Amoy agricultural network, music village Amoy and so on.
Fifth, other e-commerce platforms with provincial or even national coverage. For example, Henan Province, Xinhua Bookstore system, the establishment of the cloud book network, the use of the province's coverage of urban and rural characteristics of the advantages of the e-commerce model of "shopping + service", in rural e-commerce also has a strong development advantage.
The above two, three, four, five types of e-commerce platform, the subject can be based on their own product characteristics and economic strength, selective research and comparison, choose the right site for e-commerce marketing cooperation.
In addition, the subject can also establish their own e-commerce site, operation and promotion, business. There are such specialized e-commerce development and construction focusing on the field of agriculture. For example, Shenzhen, an e-commerce company focusing on the field of rural e-commerce, e-commerce IT platform development and operation, the transformation of small rural stores e-commerce, county and national commodity wholesale platform (B2B), county and national commodity retail platform (B2C), county and village warehouse distribution logistics platform, agricultural products on the line to provide one-stop rural e-commerce supporting service solutions. The subject can be exchanged to learn from, in order to seek suitable for their own characteristics of the network dimensional marketing model.
After the preliminary e-commerce marketing model is established and has a better development, it is necessary to actively explore all aspects of cooperation in the field of three rural areas, and actively utilize the concept of big data and Internet +, in-depth cooperation in the construction of intelligent agriculture, in order to allow enterprises to obtain greater development.
The above points hope to help the subject.