1, big data technology has changed the economic market and enterprises, but also further changed people's lives and work, in the context of the big data era, the accounting industry, as an indispensable part of the enterprise, the stability of the enterprise's operation and sustainable development plays an important role. The accounting industry is an industry and duty position that mainly deals with data, and in the context of the big data era, it also brings corresponding opportunities for the accounting industry and its practitioners.

2, from the complexity and diversity of market information to accurately extract the appropriate market information, and can keenly identify the risks in the market, to avoid market risks for the enterprise and accurately capture favorable market information, can make the enterprise in the market competition to obtain a better favorable position, a direct impact on the stability of the enterprise's operation and sustainable development, so it can be said that the era of big data make the accounting industry in the enterprise Therefore, it can be said that the era of big data makes the accounting industry in the enterprise more important.

3, for the market and society at large, more accurate accounting information can also provide the market with more comprehensive business management information, to attract more opportunities for the development of enterprises to provide the corresponding assistance, but also for the market to provide investors with more accurate information about the enterprise, for the active development of the market to play a certain role in promoting. Under this premise, the opportunities faced by accounting is not only more accurate accounting information, but also for the continuous improvement of its social status to provide the corresponding impetus for the continuous development of accounting to provide assistance.