When your product is not needed by the customer, this is we must rely on big data to dig customer pain points.
Data search method - web search + comment search
Through the web search for customer pain points, you must grasp the exact keywords, a simple understanding of the potential target customers often search for words, through the short keywords to mine the long keywords.
Comment search is also the same reason, are using the Internet search engine to dig customer pain points.
Practical operation:
Taking Baidu as an example, as a consumer wants to get rid of acne, will search for "acne" in Baidu, then the drop-down box will appear a series of acne and acne-related keywords.
When you click into the acne web page, scroll down to the bottom, there will be a series of acne-related long-tail keywords.
These keywords are frequently searched for by consumers on the Internet who have the same problem.
You can be guided by these keywords to tap into your customers' pain points.
You can also find related articles to see where people who want to get rid of acne are interacting with the problem in the comments section.
In addition to Baidu, 360, Sogou and so on can be used to search.
*If you can't pinpoint the keywords of your own industry, you can use tools to grab them, such as: Love Station, Webmaster Tools, Golden Flower Keywords and so on.
Research ideas (2)
If you think this method above is more troublesome, you can also directly to the existing potential customers of WeChat, direct communication.
One-on-one counseling method:
This method is very simple and effective. The premise of mining the pain points of potential customers is that there are certain potential customers in your WeChat.
Practical operation:
Uninstall the original WeChat on your cell phone, and search the web for WeChat version 6.5 or below.
This is because the version of WeChat 6.5 or less is able to send one-to-one red packets, in short, you pack a red packet, you can evenly spread to each of the friends of WeChat, 1 time can be sent to a group of 200 people. （
After the group sent the red packets, follow the group to send a consulting message, the message is not too long, directly into the focus.
Because there are red packets, 99% of people will receive, receive 90% of people will answer your questions. (Cheeky people are rare)
Finally, one-on-one interaction is fine.
*This method of sending red packets also applies to WeChat to you to block the circle of friends, the activation rate is very high.
The last incidental a Maslow's principle of needs, which is a summary of human needs.
①physiological needs: breathing, water, food, sleep, sex, etc.
②safety needs: personal safety, health protection, property ownership, etc.
③emotional and belonging needs: friendship, love, sexual intimacy, etc.
④respect needs: self-respect, confidence, achievement, being respected by others, etc.
⑤self-actualization Needs: morality, creativity, self-awareness, etc.