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How to strengthen and improve cultural management in the Internet era
To run the Internet in accordance with the law is to tell a good Chinese story in the construction of the Internet. The core competitiveness of the media is the ability to produce quality products, the most fundamental of which are news, information and ideological and cultural products. Network media should always put social benefits in the first place, tell a good Chinese story, and actively spread positive energy. They should adhere to the principle of truthfulness of news, strictly abide by the "seven bottom lines", insist on unity, stability and encouragement, and focus on positive propaganda. We must adhere to the civilized network, abide by public order and morals, and eliminate the use of pornography, violence, vulgarity, negative news to gain views and click-through rates. To give full play to the advantages and characteristics of network media, restructuring the content production mode and process, attention and good use of big data, cloud computing and mobile Internet technology, optimize the media content production, storage, distribution process, enhance data processing capabilities, targeted launch of high-quality touching, diverse, rich in connotation of the network cultural products and services. To run the Internet in accordance with the law is to do a good job of guiding public opinion in the construction of the network. The openness of the Internet makes online public opinion often muddy, mixed. Network media must bear in mind the important responsibility of public opinion guidance, and take the initiative to do a good job in guiding public opinion in accordance with the law. We must insist on taking the initiative, strengthen the issue setting and organization planning, firmly grasp the initiative of the discourse guidance, and seize the high ground of public opinion. We should actively unite and cultivate network celebrities, and give full play to their role as opinion leaders. To adhere to the law on forums, blogs, microblogs, microblogs, news followers and other interactive links in the scientific management and correct guidance, as a good "gatekeeper", compression of illegal and undesirable information to survive in the space, to protect the netizens of civilized, rational, friendly exchange of rights. To explore the establishment of online social organizations, play the initiative of netizens; explore the establishment of credit records of netizens and online organizations, so that compliance with the law and law-abiding become all netizens of the *** with the pursuit and conscious behavior. To run the Internet in accordance with the law is to ensure operational safety in network construction. The development of Internet technology must be safe as a prerequisite. At present, the online organization of collusion, offline crime cases are common, personal information leakage, two-dimensional code scanning traps, mobile fast payment fraud, mobile applications, such as vicious competition and other undesirable phenomena occur from time to time, the Internet copyright disputes are numerous, and even the site itself often become the object of hacker attacks. Website organizers should strictly abide by the laws and regulations, strengthen the supervision and processing of illegal and harmful information on this website, combine the characteristics of Internet communication, and ensure the safe flow of network information. Never let the Internet become a weapon of attack, the hotbed of crime. To enhance the level of technical protection, improve their own security maintenance capabilities. Run the network according to law, is to strengthen the quality of the team in the network construction. Network media from management to operation, from content production to technical support, selection and utilization of personnel is the key. We should pay attention to the use of talents. Really strong politics, business excellence, experienced, firm position of the talents selected and assigned to the most appropriate, most needed, the most core positions, play a key role. To establish a perfect talent selection and training mechanism, broaden the vision of selection and employment, to make the best use of talent, make the best use of talent. Education and training should be strengthened. Improve the vocational training and qualification system for practitioners. Extensively carry out education on socialist core values, Marxist news concept, news propaganda policy, laws and regulations, and professional ethics, and constantly improve the political quality, awareness of the rule of law, and business capacity of practitioners. To strengthen personnel management. Firmly prohibit the website practitioners through the editorial, publishing, reprinting, deletion of news and information, interfering with the search results, or through other means to seek undue advantage of the "illegal network public relations" behavior. The Fourth Plenary Session of the 18th CPC Central Committee put forward the overall goal and major tasks of comprehensively promoting the rule of law in China, which is a major opportunity for China's Internet governance and provides a direction and basic guidelines for the development of online media. As a network media, we should adhere to the law to run the network, continuous reform and innovation, in order to realize the healthy development of the network, network operation in an orderly manner, network culture and prosperity, network ecology is good, cyberspace is clear and the goal of the *** with efforts. At present, the total number of websites in China is nearly 4 million, and the number of Internet users has reached 632 million, of which 527 million are cell phone users, and the Internet penetration rate has reached 46.9%. Network society has long been not a virtual society in the traditional sense, but a reflection and extension of the real society on the network, is an inseparable part of the real society. The Decision of the Fourth Plenary Session of the 18th CPC Central Committee emphasizes the need to strengthen legislation in the field of the Internet, improve laws and regulations on network information services, network security protection, network social management, etc., and regulate network behavior in accordance with the law. To promote the rule of law in cyberspace and to realize the rule of law on the Internet, it is necessary for Internet administrators, website organizers and the majority of Internet users to participate in the same *** and *** with the same efforts. Manage the network according to law, run the network according to law, according to the Internet, the three complement each other, complement each other. As a website organizer, should take the initiative to consciously do according to the law to run the network of practitioners and promote the rule of law in cyberspace leader. According to the law to run the network is to strengthen the key link of the rule of law. The core of the rule of law is the contract, Internet laws and regulations is the Internet administrators, website organizers and the majority of Internet users to establish a contract. Websites must consciously run the Internet in accordance with the spirit of the contract, take the initiative to self-management, rather than letting the government instead of their own to manage the Internet; websites must be responsible for their own content, channels, platforms, and guide netizens to take the initiative to access the Internet in accordance with the law. As long as the website organizers adhere to the law to run the Internet, can reduce the pressure of Internet managers, the realization of Internet users in accordance with the law also naturally come to fruition. The law is the inevitable choice for the benign development of the website. In recent years, with the introduction of a series of laws and regulations, such as the Decision of the Standing Committee of the National People's Congress on the Maintenance of Internet Security, Measures for the Administration of Internet Information Services, and Provisions for the Administration of Internet News and Information Services, China's legal framework for the Internet has basically taken shape. In the past, the individual websites that relied on foul play or "playing ball" to gain benefits would only cut off their own lives. In the perfect laws and regulations and netizens consciously supervise, the website only choose to consciously run the network in accordance with the law, strengthen the management, law-abiding business, in order to realize the smooth development. The law is the fundamental guarantee to safeguard the rights and interests of netizens. The ever-changing information technology revolution, the endless innovation of Internet applications, has long been integrated into all aspects of society, promoting economic and social development, changing our production and way of life, bringing us infinite convenience and a wide range of horizons. But in the Internet's extensive, open, convenient behind, rumors, violence, vulgarity and other information repeatedly prohibited, network fraud, human flesh search and other damage to the lives of Internet users and property safety phenomenon has occurred repeatedly. Websites must take the initiative to run the network in accordance with the law, and actively create a clear cyberspace, in order to effectively safeguard the rights and interests of Internet users, so that network information technology has truly become a "booster" of social progress and development. Run the network according to law, is to adhere to the party in the network construction of media. With the arrival of the mobile Internet era, more and more people through the network media to obtain information, the media landscape is undergoing radical changes. The media attributes of the Internet are getting stronger and stronger, and it has become the main battlefield of public opinion struggle. Network media construction is related to ideological security and regime security, we must adhere to the principle of the Party's control of the media, improve the management system and operation mechanism to adapt to the characteristics of the network media, to ensure that the leadership of network news propaganda in the hands of the Party and the people. We must adhere to the correct orientation, strengthen the integration and development of traditional and emerging media, ensure cultural security and ideological security, safeguard the socialist core value system, publicize the Party's lines, guidelines and policies, and make the Party's propositions become the conscious actions of the people. We should pay attention to the construction of network media organizations, promote the extension of the party organization to the field of network media, take the initiative to help websites, especially private websites to establish and improve the party organization, guide the organization of activities, strengthen the ideological and political education, the development of party members and activists, improve the cohesion and centripetal force, and effectively play the role of the party organization as a battleground in the network media.