Small cash loan market and product analysis
In the rapid development of Internet finance in the past few years, there is an industry in the last one or two years has been pushed to the tip of the wind and waves, for one thing, because of its development to make up for the gaps in the financial industry, the practice of the concept of financial inclusion; and secondly, because of the high interest rate and the industry is not standardized to attract all kinds of questions. It is the small cash loan industry.
In 2013, the balance of the treasure came out of nowhere, driving the rapid development of the Internet financial industry. The essence of finance is the connection of funds, Internet finance is no exception, one end is connected to the borrower, one end is connected to the investor. The balance of the treasure makes "universal wealth management" possible; cash loan industry can be said to make "universal borrowing" possible.
Without further ado, let's demystify the cash advance industry and analyze the best cash advance products in the market.
Cash loans, short for cash loan business, are a kind of credit loan granted to natural persons without guarantee, collateral, or scene, with flexible and convenient borrowing and repayment methods, timely approval, and fast arrival. Generally speaking, cash loans refer specifically to short-term cash loan business, that is, the borrowing period of six months and below, the borrowing amount is less than or equal to 10,000 yuan of personal credit
According to the types of cash loan business in the market at present, it can be divided into four major categories of loans as you go, ultra-short-term loans (similar to the foreign payday loans), short-term loans, and medium-term loans.
The Baidu search index shows that the cash loan industry has been on fire since 2015 and reached a peak in 2016, and in 2017, with the tightening of regulation, the industry is facing a big wave.
Cash loan industry, so that those banks can not serve the long tail silk users can also enjoy financial services, which is the inevitable market development up. Before the emergence of Internet finance, "private lending" and "" is the prototype of cash loans. Cash loans solved the small-frequency, fast and urgent financial needs of users, and were well received by users in niche markets. At the same time, cash loans have been questioned recently, with all kinds of negative news, and the regulation is heavy, a reshuffle is coming. For the excellent cash loan business, may not be a good thing, the big waves of sand, stay are gold.
At present, the cash loan industry is a mixed bag, and the market has done a better job of 2345 loan king, cash bus, cell phone loans, pat loans, Yiren loans. This article focuses on analyzing the ultra-short-term small cash loan industry, strictly speaking, Yiren loan borrowing does not belong to the category of ultra-short-term borrowing, pat loan borrowing end although belongs to the category, but due to the pat loan's more comprehensive business, and can not be fully considered a small cash loan industry, and is not in the scope of this discussion.
Before analyzing, let's have a preliminary understanding of these three businesses.
Mobile Loan is an intelligent microcredit product under Qianlong Finance, based on the intelligent risk control system of big data, cloud computing, and machine learning. Since its inception in October 2013, the current cumulative registered users of nearly 20 million, is the Sequoia Capital investment optimistic company.
2345 Loan King is a small cash loan product under the A-share listed company 2345, in the first half of 2017, 2345 Loan King net profit of more than 4 billion, accounting for half of 2345's revenue, is a well-deserved king of the absorption.
Cash bus is a mobile Internet-based online process network borrowing APP, mainly to solve the user in the daily life of the micro-borrowing needs. The "cash bus" service team uses big data and machine learning to create a fully automated process, aiming to provide users with a simple and convenient, flexible and fast borrowing new model.
Next, let's briefly analyze these three products in terms of user experience. User experience elements from abstract to concrete are: strategy layer, scope layer, structure layer, framework layer, performance layer, as shown in the figure below:
Cash loan app function points are very simple, basic functions including borrowing, authentication, card binding, progress inquiries, repayment and so on, almost all. Extended function points, cell phone loans are the most abundant, cell phone loans can be flash borrowing, there are cash installment borrowing, the platform is insufficient funds can be diverted to other cooperative platforms, and currently do more big. However, cell phone loans lack the function of user-initiated withdrawals, withdrawals can only be initiated by the system. The simplest range of functions is the cash bus, similar to the flash loan function of the cell phone loan, only provides 500/1000 yuan, 7/14 days borrowing, borrowing amount and borrowing period are more restrictive.
The functional structure of small cash loan products is simpler, as follows performance layer are: cell phone loan, 2345 loan king, cash bus.
Mobile phone loans and 2345 Loan King, the top of the scrolling advertising space, basically APP on the set, but the cell phone loan advertising copy design than the price is difficult to see, cell phone loan designers have gone?
Function point, the cell phone loan is cash installment and single period have, at present the cell phone loan main push cash installment, the amount and period also continue to improve, installment products compared to the single period of the product risk is low, the fee is high, and can improve the user stickiness. 2345 loan king interface is relatively simple, the amount of the loan can be randomly sliding selection, but the loan period is limited to 1 month. Cash bus product features simply minimalist, two amounts, two types of term, belonging to the ultra-short-term borrowing experience to the ultimate product. But the shorter the term of the ultra-short-term product, the higher the overdue, but the corresponding platform income will also be high (earn late penalty interest, etc.)
The general path of the development of Internet finance, the first is the balance of the treasure set off a wave of universal wealth management, and then the P2P companies such as the emergence of the rise of a spring, and then the outbreak of a small amount of cash loan industry. China also has hundreds of millions of cardless (credit card) users, their financial needs are also in demand, I think the company can do the following points well, in order to stay in the big wave of sand.
1) insight into the essential needs of users. For example, the users of small cash loans, the pursuit of the first can borrow money, followed by the ability to borrow money quickly. Instead of being fast for the sake of being fast, there is no insight into the core needs of users.
2) Multi-dimensional risk control system. Based on big data, the intelligent risk control system portrays the probability of a user's borrowing being overdue from more dimensions. Wind control and user experience is a seesaw, need to find a balance. One of the future directions of big data risk control is how to build a risk control system based on high user experience.
3) Keep up with the pace of regulation. The biggest risk of Internet finance is regulatory risk, small cash loan companies need to follow the pace of regulation, eat through the regulatory policy, and timely cooperation with the transformation. The company that holds a fluke tends to not go far.
Summarized in six words: users, wind control, regulation
ZhongAn micro-credit anyone used? Zhong'an small loan comprehensive analysis
We all know that when applying for a loan, you need to check the lending qualifications of the online lending platform, to avoid applying for an irregular loan, resulting in a high interest rate, unable to repay. Many borrowers in the many loan software, download the ZhongAn small loan. Zhong'an small loan has been used by anyone? ZhongAn small loan comprehensive analysis to come, come with to understand it!
ZhongAn small loan has been used?
ZhongAnXiaoLi is a personal consumption loan product launched by Chongqing ZhongAn Company Limited, the parent company is ZhongAn Insurance, the company has the Internet small loan license. Users need to be residents of mainland China aged 22-55 years old, with good personal qualifications and creditworthiness, and no obvious deficiencies will suffice.
The Zhong'an Microfinance app has been online for two years and has 30 million registered users. It provides consumer loans for Class C individual customers and business loans for Class B micro-enterprise customers. We continue to provide customers with compliant, safe and convenient services.
Users can download the APP directly or operate it through the third-party channels in official cooperation. Users need to register and log in with their cell phone number, then perform face recognition and ID card authentication, bind their bank cards and submit information for review.
The credit limit of this product ranges from 3,000 to 200,000, subject to the actual approval. If the user has a good overall assessment and excellent creditworthiness, then there is a chance to get a large credit limit. The term range is 6-12 months, and you can make your own choice according to your needs.
After the borrower's loan application is approved, the loan can be disbursed successfully in as little as 5 minutes, depending on the speed of disbursement by the funders and the number of people waiting in the queue.
The above is for the "ZhongAn small loan has been used" of the relevant content to share, I hope to be able to help you!
Quick loan, lightning loan, the bank point loan, rong e loan, which bank small loan mouth is more suitable for you?
Borrowing money is a very embarrassing thing, people who are not familiar with you will not lend you money, familiar people you are too embarrassed to ask, so there is no avenue to borrow money without having to think about these favors? Of course there is, you can choose a loan. Take bank loans as an example, China Merchants Bank "lightning loan", construction bank "fast loan", industrial and commercial bank "rong e loan", Pudong Development Bank "Pudong Bank point loan "These banks online loan products can be chosen. Of course, each product features different, jerk brother (luxiaodai360) will Through the application conditions, loan amount, loan interest rate, repayment period and other dimensions of the four products to analyze, to help you pick the mouth for their own. The first is to analyze the characteristics of the product, we first do a brief introduction to the four products.
1, China Merchants Bank "lightning loan"
Introduction
is China Merchants Bank for the Bank's retail customers to provide a full online personal network loan products, customers as long as they meet the China Merchants Bank credit conditions, China Merchants Bank will take the initiative to approve the customer a loan amount to apply for qualification, and through the SMS and other ways to inform the customer. The customer will be informed of this through SMS etc.
Features
Compared with the traditional loan business, the "lightning loan" product is simple and convenient, customers can apply for loans through the China Merchants Bank mobile banking self-service, the bank system automatically complete the loan approval and disbursement.
2, construction bank "fast e loan"
Introduction
It is a personal customer through the construction bank electronic channel self-service application, online real-time approval, online signing, self-service drawdown of the whole process of self-service online small credit loans.
Features
Simple operation, get the loan in minutes
Can shop at domestic e-commerce sites and use the "loan account payment" in the net banking payment
Can use the debit card signed by the fast loan to spend at the merchant POS
3, ICBC "
Introduction
By ICBC to meet the specific conditions of the borrower issued, for personal legal and legitimate consumption purposes of unsecured and unsecured RMB loans.
Features
No collateral, no security, pure credit
Repay as you go
Loans are available in real time at the earliest possible time
4, Pudong Development Bank "Pudong Bank point of credit"
Introduction
Pudong Development Bank for the eligible customers through the Internet The business model of online acceptance, online signing, and instant issuance of loans.
Features
Guarantee-free, pure credit
Fast speed: real-time application, real-time approval, real-time disbursement, from application to loan arrival, the whole process is completed in 3-5 minutes.
Easy application procedures: no need to travel to and from bank branches, no need to provide paper information, fill in the basic information online and answer the right and wrong questions to complete the application.
No Handling Fee: Borrow as you go and use as you go without charging any handling fee.
Second, then we through a table to understand the basic characteristics of these four products
jerk brother (luxiaodai360) analysis, through the above chart we can see:
These four bank system online lending products have roughly the same characteristics, in particular, the threshold of entry of the loan is relatively similar, basically for the holding of the bank bank bank card or in the change of bank open to customers who handle related business. However, there is a clear focus on various dimensions: from the loan amount, Rong e loan has the highest amount, which can be as high as 800,000, and can be preferred for those who have a large amount of capital needs, and the other three products are 300,000 yuan, which can be applied to customers who have a relatively large demand for the amount of funds; from the loan period, Rong e loan and PBP bank point loan can be up to 5 years, and the fast e loan is slightly inferior, with the maximum of 1 year, while the Lightning loan appeared 120 months of "super long" period, for those who have long-term use of funds needs, this is a very worthy of attention; in the loan interest rate, the overall view, the four products of the loan cost is not high, if the short-term demand for funds, then the four products is not a cost-effective choice; repayment methods, the four products are not a cost-effective choice The four products are not a cost-effective option if you have a short-term financial need; the repayment methods are different, but they all support early repayment and do not charge any fees, which is also a strong feature to attract customers.
Third, finally, let's take a look at the application process of these products, if necessary, to send you straight to Oh.
1, China Merchants Bank "lightning loan" application process
The first step: download China Merchants Bank mobile banking
The second step: log in to the mobile banking, and click on the home page of the "borrowing money"
The third step: Choose a large loan "lightning loan"
Step 4: Apply for a loan according to the prompts
2, the construction bank "fast e loan" application process
The first step: download the construction bank mobile banking
Step 2 The first step is to download the construction bank mobile banking
The second step: log in to the mobile banking, click on the "fast loan" icon → click on the "Apply Now"
The third step: enter the application amount and the verification code received by the SMS to confirm
3, Industrial and Commercial Bank of China "Rong The first step is to download ICBC mobile banking
The second step is to log in to mobile banking and click on "Favorites"-"Loans"
The third step is to click on "Credit Consumer Loans". The first step is to click on the "credit consumer loans"
The fourth step: click on "apply for loans"
4, Pudong Development Bank "Pudong Bank point loan"
The second step: The first step is to enter the "point of credit" to receive the entrance to the product
The third step: enter the query password and other personal information, to answer the three questions related to personal right and wrong
The fourth step: signing submit
Jerk brother (luxiaodai360) tips:
The king of the green beans each have their own favorites The above four products product features and application channels jerk brother have given you a brief introduction, if there is a loan demand, you can choose the best choice, if these four products are unable to meet your needs, jerk brother (luxiaodai360) here, how many good mouth to how many.
Ctrip financial borrowing how? From four aspects to analyze
Many people's first impression of Ctrip is to do travel, most people have booked hotels, air tickets, etc. on it, but very few people know that Ctrip financial can actually borrow. So, what about the Ctrip financial loans? Here's an introduction to the platform background, borrowing rate, borrowing amount, borrowing process and so on.
How is Ctrip Financial borrowing?
1, platform background
Ctrip financial belongs to the Ctrip Group, by Ctrip joint major licensed financial institutions to provide users with borrowing services, can products include credit loans, take to spend, large borrowing, etc., there is a certain strength. Borrowers can download the Ctrip APP to borrow money and do not need to pay any fees during the opening process.
2, borrowing interest rates
Ctrip Financial mainly lends two kinds of consumer credit loans, Lend to spend, take to spend, both are no collateral guarantee, can be directly online. Ctrip's loan products are differentiated based on the borrower's creditworthiness, and the interest rates vary depending on the borrower's creditworthiness, as shown on the borrowing page.
3, borrowing amount
The borrowing amount of Ctrip financial loan products is also differentiated, and the borrowing amount will be different for different borrowers. The amount is not fixed, but will be adjusted from time to time as the borrower's qualifications change. If the borrower continues to borrow from Ctrip and pays back the loan on time, he or she will have to develop a good borrowing behavior, which will help him or her to borrow more money.
4, the borrowing process
Borrowers download Ctrip financial APP, with real-name cell phone number to register an account, fill in the prompts of personal basic information, upload ID card, bound bank card, by the system after the comprehensive assessment of the credit, get the quota, and then submit the application for borrowing, fill in the amount of money borrowed, the period of time submitted to wait for the system to review the system, the system will be through the system will send the money to the bound bank card.
The above is the "Ctrip financial loans how to" related and technology, I hope to help you.
That's all for the introduction of loan product analysis.