Data is facts, and with Amazon as the world's largest cross-border e-commerce platform, sellers need to analyze through data to update their selections. Which sites are selling well? Which categories are hot? Which brands are doing well? Below, the eight ring gives you a detailed data inventory of the first half of the year, to provide a basis for sellers' decision-making.

Tu | Tupelo Creative

The most attention is of course due to the impact of the epidemic brought about by the skyrocketing demand for health care products, in addition there are six other categories are also the mainstay of the Amazon consumer market for sellers to refer to.

1) Healthcare products. Although it is now the post epidemic era, consumers have also developed the habit of loving hygiene, especially for masks, thermometers, alcohol, cold remedies, tampons, blood pressure monitors and other products surge in demand.

2) Mother and baby products. Currently, baby wipes have considerable sales in the overseas market. Disinfectant wipes require 70% isopropyl alcohol for effective disinfection, and the list of hot-selling baby products is such as sensitive baby wipes, odorless baby wipes, and so on.

3) Household products. Sales of global online home décor have grown rapidly since March, including rapid sales of air purifiers, blankets, pillows, sofa covers, storage boxes and other lifestyle products.

4) Beauty personal care products. The impact of the epidemic has multiplied the frequency of hand-washing, and overseas consumers have a greater demand for personal care products such as hand creams, repair lotions, and massagers, which are especially favored by female groups.

5) Food and health products. During the epidemic, overseas consumers paid particular attention to their health, and were also concerned about the decline in resistance due to the inability to go out, so sales of peripheral products such as food and health care products increased.

6) Pet products. For example, there are pet masks , protective clothing shoes, pet shaver, but also pet accessories, pet clothing and pet toys online sales have grown steadily, is the current period of the epidemic is worth entering the sales field.

7) research industrial products. When epidemic prevention-related medical supplies have strict audit requirements and access thresholds, many industrial consumables have also become hot selling items. For example, there are labor protection, cleaning supplies, test and measurement, adhesives, hand & power tools and commercial lighting.

Note: In the hot TOP products, sellers are not only focusing on the function and appearance of the product to create, consumers are more and more inclined to favorable reviews, with a certain brand reputation.

Amazon sales by site

2021 first half of the first half of Amazon sales by site is very intense, it can be clearly seen that the U.S. site has been occupying the first place of the total sales of Amazon, and even more than the other countries site combined sales are much more.

The top four sites in terms of sales were: 5.169 billion on the US site, 575 million on the German site, 469 million on the UK site, 408 million on the Japanese site, followed by Canada, France, Italy, Spain, and the Australian site.

Figure | 2021 first half of Amazon sales data by site

Amazon hot category ranking

Category determines the success or failure of the store, the selection of products has always been the major merchants closely concerned about the point, the category selection right, the store's sales will also be accompanied by a The first thing you need to do is to get your hands dirty.

In the first half of 2021, Amazon's high-volume sales category than Health & Household (health and personal care products). With the epidemic prevention and control of severe, this category sales continue to be high, masks and other supplies once leading sales. At the same time, Home & Kitchen (home kitchen supplies) sales remain high, has been leading the "house economy".

Figure | the first half of 2021 Amazon U.S. station sales of various categories

In addition to this, We can look at the U.S. station high growth rate of segmented categories, in addition to masks, masks, the rest of the life of the large class of products in the creative small classifications, such as bath pearls such as the dark horse, the seller selection can also be to the bath! Direction extension, bath ball, handmade soap, Chinese medicine conditioning bath packs and so on.

Figure | 2021 first half Amazon U.S. station high growth rate breakdown

Amazon Hot Keywords Ranking

Selection is not only just to look at the sales volume of a category, but also based on the hot keywords to make the appropriate judgment.

In the first half of 2021, the top three Amazon hot search segmentation keywords are N95 mask, led lights and hbo max application software.

At the same time, the largest growth in search volume is women's sandals; and women's products, women's apparel are good search volume "dark horse", sellers can be based on the buyer's keyword search volume to discretionary keywords to add their own.

Amazon Hot Commodities Inventory

The category is only the first step in the store selection, and the category of the explosive products are also more sellers to pay close attention to.

In the first half of 2021, the hot selling items on Amazon US are: detergent 17,566,000 (first), garbage bags 16,373,000 (second), mops 8,609,000 (third), disposable paper bowls 7,811,000 (fourth), cotton swabs 7,462,000 (fifth), and the rest of the hot selling items are band aids, clothing softener, universal healing ointment and other life medical products.

Figure｜H1 2021 Amazon US Hot Items

In the first half of 2021, the hot items on Amazon US were Easter basket filler (first), Apple cell phone (second), Bluetooth headphones (third), and the rest of the hot items were ps5 game consoles, Easter baskets, thinking board games, laptops, earbuds, cell phone cases, and tables.

Figure | 2021 first half of Amazon U.S. station hot search goods

2021 first half of the first half of the Amazon U.S. station, the new shelves of the explosive products are: pillow sales of 775,000 (the first), bed sheet sales of 534,000 (second), water bottle sales of 507,000 (third), baby wipes sales of 461,000 (the fourth ), batteries sales 459k (fifth), and the rest of the pop-ups were men's tops, men's socks, women's yoga pants, raisin cloth planters, and women's sweatpants.

Figure｜1H 2021 Amazon New On-Shelf Explosives

Amazon Brand Inventory

Overall, in the first half of 2021, just 3.36% of Amazon's brands had sales of 100,000 or more. Of these, 5,463 brands sold more than 1 million in the half-year, 2,399 brands sold more than 2 million, and 928 brands sold more than 4 million.

Figure | First half of 2021 Amazon brand sales range distribution

In the first half of 2021, Amazon TOP 10 brands ranked first Swiffer sales amounted to 46.686 million, while its number of items on sale is lower, only 1,164 items. The Under Armour brand with 55,000 items on sale also sold 29.607 million.

Figure | Top 10 Amazon brand sales in the first half of 2021

As you can see from the figure, Cascade had the second highest total sales of 44,387,000 among the major brands in the first half of the year. From 700,000 sales in January to June has exceeded 10 million,and their main product is the first half of last year in a red book, a shake of the popular product - "laundry gel beads". It must be said that this brand is also from the development of domestic e-commerce to Amazon, so far made into the United States is currently very popular washing brand.

Sellers look at these data, to adjust the listing, product lineup, to create high sales, good brand.

Source: SellerMotor number of magic across the border