Marketing automation is the process of eliminating the need for laborious manual processes, and building a complete linear automation workflow in advance through node predetermination and rule booking to maximize efficiency and effectiveness. In terms of the enterprise itself, it can grow sales revenue faster at a lower cost and rapidly increase ROI, while in terms of the user, it can get a more personalized user experience.

Taking email as an example, here is an initial prototype of an automated workflow. Traditionally, every marketing node has to go through a manual process to send emails, and it takes time to plan what type of emails to send. But with marketing automation, by presetting the automation workflow in advance, setting up the wait time for each node, the type of emails to be sent, and the channels to be carried, once there is an opportunity for a lead to come in, it will interact with the brand based on that workflow.