China's Tencent can be said to be the winner in China's network economy, because Tencent has QQ and WeChat two tools, can be said to monopolize the domestic application of the social aspects of the business, WeChat as the application of the social software boss, now that said the financial strength is not too much. They now set up a search application department, definitely not a simple thing.

WeChat is now expanding to a limit, and it can be said that in China WeChat's users are the most stable, and the number is also the largest. Just because the scale of WeChat is now too large, this bottleneck is naturally the largest. To break through their own development barriers then, then WeChat must increase the actual function, so the search application department was established logically.

Since we want to break through their own bottlenecks, then WeChat chose to search for the application of the Department of the purpose is self-evident, the sword pointed directly to the natural Baidu search, because WeChat's ultimate function such as the search function of the powerful, so you can get more users to rely on, and can continue to expand the market of WeChat, to strengthen WeChat's overall function.

Of course, many people may feel that I said some overstatement, but we have to know that WeChat's current business does need to search to complement and expand, and WeChat can not just set up a search application department, we should know that the specialized establishment of the department needs to be talent, the need to invest a lot of money, WeChat is not likely to spend money for nothing, right!

WeChat can not start to Baidu lock, this point for the development of WeChat's search is unfavorable, so I think the initial time WeChat should be through the search function to complete the diversion of the small program, but during this period I believe that WeChat will begin to really search the market layout, because the small program is simply impossible to meet the WeChat's big appetite.

Of course, WeChat's establishment of the search application department, to engage in Baidu I think is the biggest piece of evidence is that Tencent has made the acquisition of 45% of the equity of the Sogou search in the past few years, it should not be a simple acquisition activity, but a premeditated action, the purpose of which is to enter the field of search to start to lay out the position, so I think WeChat is very likely to want to establish a Baidu.

So I think Baidu needs to be careful, the strength of WeChat and the background of Tencent will most likely bring a threat to Baidu, and the future search market is expected to be another battle, the specifics of which we need to wait and see!