Three minutes to understand network marketing, and how to learn:

Network marketing is through the major channels for the promotion of the website or product technology, is a very learned worthy of learning the core technology of the Internet. Here we talk about the most core technology of network marketing - SEO website optimization.

SEO , with a professional answer is to do search engine rankings, that is, to make the website more in line with the rules of the search engine algorithm. That is, some operational things.

SEO to the simple, is that we in Baidu to enter a word that we want to find, for example, we are Changsha, want to decorate, then will be in Baidu search, Changsha decoration company, or Changsha decoration company which is good. And seo, is through the technical means, to the Changsha decoration or Changsha decoration company which as far as possible in the search engine ranking of the first few, in order to get more traffic, so as to achieve the purpose of a profit.

So, now more do seo has been biased to do user experience, not just do the technical aspects of things.

That is, to put it bluntly, seo is to do what the user likes, so that the user in the search for what he wants, we will be able to give all of us to provide out, and then handed over to the search engine, as long as the search engine that this is what the user wants, then the site will be ranked to the front.

One ? With what kind of people to learn SEO, decide what kind of person you become

If we learn with the weak, then we will become weak, if we learn with the strong, we can become strong, so follow what kind of people to mix, determines the direction of you in the industry, there is such a man, he is from the 07 years every night on the Internet to share the system knowledge of SEO, and Problem-solving thinking, until now has been over 9 years, under his training, the birth of a large number of excellent SEO manager in charge, as well as entrepreneurs, he has also become the SEO industry deservedly godfather figure, do you know who he is? Do you want to learn from him? This is not a problem, you only need to pay time, nothing do not want to pay, you can hear his class, want to listen to it, you can add this group, first of all, two six four, and then the side of a few digits: 7 eight three, the last few digits are: six zero two, in the order of the combination of the idol in our hearts, you can find, so that you know, what is called SEO cowboys course.

Two ? In do not learn, your SEO on the waste

The gap between people and people does not lie in the IQ, but in the thinking and learning, a lot of SEO partners, I have to say a sentence is, and the waste is almost, although my words are difficult to listen to, but the words are rough, you say, now a lot of SEO are pouring what to go to work? Around the chain turn, around the inclusion of the turn, take over when the old toothless method, every day to play not happy, to a newcomer, but also this set of pass to others, newcomers can only believe that listen to do according to the words, the pit themselves, but also pit others, if you intend to play SEO so, it would be better to go home early to retire it, SEO is not so to get to blame, to blame, and now a lot of people do SEO either do not learn to be lazy, or to learn, with the wrong people, and the wrong people. The SEO is not so much a matter of getting it right, it's only a matter of blame, now a lot of people doing SEO either don't learn to be lazy, or learn to follow the wrong people, or learn the wrong tutorials, so SEO can only be a three-legged kung fu, can't afford to hurt.

Earlier, in the spirit of "content is the emperor, external chain is the king" of the invincible law, SEOs like to do is, by all means, send content to do external chain. Now there are a lot of people who have studied SEO for many years are still doing this kind of thing, you really out of it. If you say you don't know what else SEO can do besides posting outbound links and making content, you should really reacquaint yourself with the SEO industry."

SEO is a very competitive and very mixed industry. The reasons are as follows:

1. low threshold of entry, just about anyone can master some basic operations under the training

2. search engine algorithms are updated quickly, almost every few years, the concept of SEO and technology will be updated

3. industries do not pay attention to the SEO, the significance of the website operation is not to understand the significance of a lot of the big boys also have to change professions

4. SEO is divided into replicable optimization and non-replicable optimization, the former is easy to learn, the latter requires long-term practice and accumulation.

Ranking should not be an end in itself, but a result. In other words, the right or wrong of writing content and sending out chains depends on - your attitude towards external chains and content, if you are to drill loopholes in order to get rankings, this speculative

way will be punished by the search engine, if you are bent on helping the search engine problem, it will certainly be moved by your efforts

The search engine will penalize you for this kind of speculation.

What is the search engine problem? It is the user's problem.

The main role of the search engine is to solve the problem of information and information, if you can help it to solve this problem

First, you can get rankings, and second, you can get the user's traffic. Finally, it's an opportunity to lead users to conversion.

SEO is not about optimization for the sake of optimization, you have to remember that "search engine algorithms are ever-changing, the user experience is never out of date". So, the answer to this question comes naturally, SEO comes from life and above life!

Now is also the era of Internet +, want to move their business to the Internet to do, need a carrier to show their products, either to build a website platform, or to do a store, because only in this way can let other

People to find you, in fact, to do the site is very easy to apply for a store is also very easy to do, and the most difficult is how to get traffic? Traffic is equivalent to the customers in our traditional business. If the site to get traffic, then inseparable from the SEO optimization

Technology, which is to master the entire Internet traffic entrance technology, but also our traditional business to open up the Internet channel of the tool, so if you want to play around with the Internet will have to learn SEO this technology.

Three, the core of SEO is Internet thinking

"SEO" of the first connotation is "Internet thinking +", the traditional business integration "Internet +" the first step is to understand the Internet. "The first step is to understand the Internet, so understand the Internet thinking is a basic start. What is Internet thinking? In

In the long-term development of the Internet business model, many Internet companies have accumulated a large number of cases and data, enough for them to summarize a set of methodology suitable for their own development, this methodology can be regarded as Internet thinking.

Internet thinking is summarized by Internet companies, more suitable for online business model, so the traditional business offline will not be too suitable. "Internet+" requires traditional enterprises to first understand Internet thinking, and then explore new business models in the context of the actual

situation.

The typical Internet thinking is Lei Jun's "focus, extreme, word of mouth, fast" seven-word trick, but also other Internet thinking such as ecological thinking, platform thinking, free thinking, cross-border thinking. It is these rich connotation of the Internet

Internet thinking, constitute a wide variety of Internet business model. Internet thinking is like the standardized process of catering enterprises, which is characterized by rapid replication. But Internet thinking is not everything, the current more so-called "losers

fans, fans, iterative" and other Internet thinking is built on the basis of product operation, business marketing and user services, not the specific embodiment of the business model.

In response to some recent misunderstandings of Internet thinking, talk about my point of view.

1, not because of the Internet, there is Internet thinking. Rather, it is because of the development of Internet technology, as well as the constant impact on the traditional business form, resulting in this thinking to centralized outbreak. The reason is very simple, productivity determines the relations of production, the Internet in technology and business level changes will inevitably lead to changes in the way of thinking of the upper level.

2, Internet thinking is not the patent of Internet people. Not because you are in the Internet company you have this kind of Internet thinking, and not traditional enterprises do not have this kind of thinking. Internet thinking is a way of thinking, it does not belong to which category of people. Internet companies out there are many people do not have this kind of thinking.

3, Internet thinking is not a panacea for all ills, but it is not the realm of false high. Under the guidance of Internet thinking, we can re-examine some of our original business habits. Modern society's habit of fragmented reading leads us to often half-understand, many people do not have a deep understanding of Internet thinking, it is appropriated around, this is slightly sad.

4, most people are using the Internet thinking to do marketing, and few people to complete the Internet thinking system thinking. Sell brisket, sell pancake fruit case was most people vomit, and then there are a large number of people with Internet thinking to package

loading, sell TV, sell packages, sell sanitary ware, sell home, and so on, and so on, and there are even people want to use the Internet thinking to remodel a green house! That said, the Internet thinking to do marketing, itself is to get attention, attention

and traffic, traffic thinking itself is also a kind of Internet thinking. Then, in the end, how to understand the Internet thinking? It is still my previous summary of the "Nine Swords of the Lone Ranger" 9 major thinking, including: user thinking, minimalist thinking, extreme thinking

Wei, iterative thinking, traffic thinking, social thinking, big data thinking, platform thinking, cross-border thinking.

Here I'll tell you about the business logic behind it, and this is especially for traditional enterprises facing Internet transformation.

The real Internet thinking is the re-examination of the value chain of traditional enterprises, which is reflected in the three levels of strategy, business and organization, as well as the supply, research, production and marketing of the various value chain links. And the traditional business "value chain", transformed into the Internet era "value ring"

"Value ring" to the user as the center, strategy development and business model

"Value ring" is user-centered, strategy formulation and business model design should be user-centered, business development should be user-centered,

Organizational design and corporate culture construction should be user-centered. The strategy layer, business layer and organization layer are all designed around the end-user needs and user experience. This is the "value loop" model of the Internet era.

In which, at the business level, the user side and the supply chain side are connected to form a closed loop, which will continuously realize the dynamic transfer of value, the user will demand feedback to the R & D and production, R & D and production to form a product or service and then transfer

To the sales side, and the sales side by contacting the user to form a second cycle. This "value loop" model, transformed by Internet thinking, will have a profound impact on the traditional business ecology and business theory. The "value loop" requires

that we must constantly pay attention to user needs, listen to user feedback and be able to respond to it in real time, which is the basis for future companies to establish business models.

So, how is Internet thinking distributed in this "value loop"?

One, the strategic layer

The main proposition: how to define industrial positioning? How to formulate a strategy? How to design a business model?

Typical thinking: user thinking, platform thinking, cross-border thinking

The second business layer

(1) back-end: product development and supply chain

The main propositions: how to do business planning? How to do brand positioning and product design?

Typical thinking: user thinking, minimalist thinking, extreme thinking, iterative thinking, social thinking

(2) Front-end: branding and product marketing

The main propositions: how to do brand communication and business operation? How to make business decisions?

User thinking, traffic thinking, social thinking, big data thinking

Third, the organizational layer

The main propositions: how to design the organizational structure and business processes? How to build organizational culture? How to design the assessment mechanism?

Typical thinking: user thinking, social thinking, platform thinking, cross-border thinking

Four, to those who examine the industry.

Many things in the world, as long as you want to do, can be done, the difficulties to overcome, can also be overcome, with no steel will, not to mention what skills or tactics. As long as a person is still living plainly and with interest, you will eventually realize that the Creator's arrangement of world affairs is all water under the bridge.

Our stress usually comes not from really heavy work, but because we lack the ability to decompress ourselves. Most of the time, the lack of ability to decompress is due to an inability to trust others and nitpicking because of self-proclaimed perfectionism.

A distant plan that isn't hard to implement means you don't want to implement it. People always talk about what they want ...... to do in the future, but never act on it, as if they think they have immortality and an unlimited future.

I everywhere hear people in their twenties and thirties say: "When I retire, I must ......" "must" followed by, may be to buy a piece of land, may be to learn painting, may be to learn pottery. learn to paint, may be learning pottery, may be practicing calligraphy, may be a short trip ...... According to my statistics, 80% of them are things he can do now by eliminating the time he spends on his cell phone.

How to become a good SEO director

1. Familiar with the whole set of SEO operation process

SEO operation process includes keyword competition analysis, competitors' station data analysis, Baidu Google and other search engines, relevant domains, Google Link links, robots settings, title and keyword settings, tags optimization, external chain construction and so on.

2. Keyword mining

You can use some keyword mining tools, such as chasing words, you can also use the Baidu index, analyze some of the target keywords and long-tail keywords. It is best to make a thesaurus, easy to replace at any time later.

3. Develop a detailed SEO optimization plan

The plan can include a long-term plan, medium-term plan and short-term plan. Which keywords when ranking to the first page or the top three, what needs to be done to complete this plan and so on. It is best to use the form of the table, so that it is easy to manage, after completion, it is in the form of a tick, on behalf of the task has been completed.

4. User demand analysis

User demand analysis can be viewed in Baidu statistical analysis, Baidu heat map analysis, pv, bounce rate, uv analysis, independent visitors, page dwell time, etc.

5.

5. Team function allocation

SEO team is generally composed of three to four people, part of the person is responsible for the construction of the external link, part of the person is responsible for the construction of the internal link, we work together to complete the division of labor cooperation.

6. Adjust the team's mentality

Doing SEO optimization, the mentality becomes very important, because this work involves a statistic, need a long time to work hard to get something, do not be irritable, to ensure that every day in accordance with the plan to complete it.

Summary: SEO is not just about technology, it's more about the way you think.