1. Diversification of the market: Australia, as a developed country, has a relatively mature market with diversified needs, which provides more opportunities for small businesses. Small businesses can achieve their market share by focusing on a particular market segment.

2. Government support: The Australian government provides a series of support policies for small businesses, such as providing loans, tax incentives, technical support, etc. These policies provide more opportunities and resources for small businesses, and at the same time reduces the risk of starting a small business.

3, technological advances: as technology continues to advance, many new technologies and tools have been introduced to the market, which allow small businesses to operate and manage their businesses more efficiently. For example, technologies such as cloud computing, artificial intelligence, and big data can help small businesses better understand the market and customer needs and develop more effective marketing strategies.