How can I do a good job of planning the products of my online store?

I have been doing e-commerce since 08, operating a platform business such as Jingdong, Taobao, Vipshop, and Yuzan. Also involved in new product development. Do a good job of planning online store products, I think we should do a good job in three areas: big data selection and development, test models, explosive models to promote.

1. Big data selection development

Through the business staff and e-commerce software, you can analyze all kinds of items in the broader keyword search data, soaring keywords, competitors, category sales, price changes, through-train promotions, the number of competitors, the share of Tmall, seasonal cycle, etc., to pick out the competitive potential, large profit margins of the selection, according to the competitors to do the optimization of the selling point, packaging optimization, price optimization, brand story optimization, etc.. Price optimization, brand story optimization, etc.

2. In the selection of decision-making stereotypes on the basis of the development of the corresponding packaging, the best small-scale mass production, you can test the models to determine the customer's click, conversion, evaluation, and price acceptance, in similar products in the page details of the loss of attention to the hotness of the flow of entry design reasonableness, the change of the natural search, the search for paid rationalization, promotion of the figure of the click-through rate, and so on. Comprehensively determine whether the product has the explosive competitiveness.

3. In determining the basis for explosive products can be done, planning explosive operation plan, including activities, price concessions, page, main picture, sales breakdown, traffic plan, promotion budget, customer service sales, production and inventory plan, basic sales plan. As the planning lies more in the page selling points, the main picture, activity picture, customer service, competitors, promotional map comparison and other basic work. Diversion is the main work of the operation is responsible for.

In short, the online store merchandise planning should be led by the operation or store manager to the sales target as the center, considering the user and competitors to do the click, the transformation of the picture and text planning, while paying attention to changes in competitors to change and constantly optimize.