Big Data's Partner-Business Logic

An era of information technology, an era of big data, marketing has also undergone radical changes with the development of the Internet. So in such an era of rapid development of the Internet, e-commerce enterprises how to better utilize these resources to the up?

First analyze what is big data. Big data, is a collection of data that cannot be captured, managed and processed with conventional software tools within an affordable timeframe.

Secondly, there is business logic. Business logic, generally referred to as the layer between the user interface and the database in the three-tier (or multi-tier) model of web programming, mainly includes algorithms that process and operate on the extracted data.

So what's the connection between the two?

For example, this double eleven online consumer platform carnival, has been constantly appearing in the Juhui counting, Jingdong and other excellent promotion platform, JiuXu promotion has also become the heavyweight promoter of e-commerce promotion and off-site traffic diversion. It cooperates with more than 100,000 merchants, the daily traffic carrying capacity is more than one billion. The flow is so big how can we reasonably utilize it this is the key, then it has to do with the business logic.

Jiuxu promotion related personnel also put forward, big data need to be based on quantitative data, coupled with business logic, in order to better help e-commerce enterprises to do global, systematic decision-making.

The core of big data is to integrate business logic.

In business logic, you must first understand the market, understand the real demands of consumers in a certain area of change; secondly, you must understand the industry, including the characteristics, requirements and rules of the industry; and finally, you must understand the business operations, to integrate multiple support module resources in an orderly manner, so as to **** with the creation of value. In the case of these have, and then use quantitative data to moderate auxiliary decision-making, under the dominance of business logic, in order to truly play the role of quantitative data.

Jiuxu promoters see business logic as a real problem to be solved, because the industry is different, different companies, different categories, different timing, business logic will change, this is a dynamic balance of art and philosophy. Lack of business logic, quantitative data is also a pie in the sky, on the contrary, the lack of data single business logic is also nothing.

Data can't replace business logic, but data can correct and adjust business logic. A decision-making process depends partly on data, partly on experience, and partly on intuition. Decision-making is not something that can be solved by a single sentence of big data. And the combination of the two is now the most popular marketing model --- big data precision marketing.

The above is the partner of big data - business logic content, more information can be concerned about the Global Ivy to share more dry goods