In terms of income, there are three types of income.
1, advertising:
Short video people most of the income is advertising, the amount of cash is directly linked to the commercial value of people, the greater the commercial value, the more sources of cash. However, advertising is not the more the better, frequent advertising will cause the loss of fans, so how to strike a balance between the two, how to protect the fans at the same time cash, is the need for long-term planning. When there is a certain amount of fans, there is a personal brand, there will certainly be merchants over to find you to cooperate in the promotion, this time you can receive advertising. Help merchants shoot products, do publicity, this income is also very lucrative.
2, e-commerce:
E-commerce is another way, the red man can cooperate with external e-commerce sales realization, part of the head red man has its own e-commerce, there is a very small portion of the launch of their own brand of products, directly through the sale of products to realize cash. These three sources of income are becoming increasingly difficult to realize.
3, the platform / MCN to the subsidies / base salary:
Good content producers are scarce resources, many platforms or MCN agencies in order to provide a large number of long-term stability of high-quality content, as well as to facilitate the management of the choice of some of the subsidies to Darren and the base salary, in order to bind the content producers, so that it becomes a member of their own.
4, open live
Shake sound in a recent update, has increased the live function, which means that those shake sound netroots can rely on the live to make money, and only have fans, do live is to lie earning it, accept the fans bounty, a month to earn their own pocket money or no problem.
5, do micro-merchants
When we have enough fans, you can stay in the home page of the jitterbugs, to jitterbugs to shoot short videos, and then do micro-merchants to sell goods.
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Base salary and share are the conditions that MCN organizations give to Darren. With the development of the industry, the short video content production side is moving towards organization, verticalization and personalization, which has given rise to many MCN agencies. MCN can be understood as the business partners of darens, which can help them do brokerage business, as well as help them curate content and find distribution channels. Most importantly, they need to use their own resource network to help people realize the path of advertising and e-commerce cash. The more creative people have their own creative ability, the higher the bargaining power with the MCN, and can get a higher percentage of the share.
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