Customer data is the foundation of enterprise development, especially in the era of big data, enterprise development must be user-centered, and the data formed by the relationship established with the customer is the reference basis for enterprises to win the market, so that the R & D to the sales of a more convergence of the omni-channel, online, offline, mobile, are all together, are interactive.

IDC report pointed out that big data applications in 2013 has begun to integrate into traditional industries, accelerating their data transformation, and with the increasing maturity of data mining technology, CRM software continues to promote, CRM in this process plays a vital role, driving the rapid growth of business intelligence analysis and application market.

One, the use of CRM will be centralized management of customer data

Customers is undoubtedly the fundamental development of the enterprise, the enterprise needs to establish its own customer database. CRM system has a strong customer information management capabilities, can record customer information in detail, the customer's information for centralized management and **** enjoyment, so as to comprehensively assess the value of the customer: customer contribution in the future, the customer's future contribution, the customer's loyalty, the customer's loyalty, the customer's future contribution, the customer's future contribution, the customer's loyalty. future contribution, customer loyalty, customer creditworthiness and customer growth potential.

Second, the summary and analysis of data

The key to the summary of data is how to use, if not integrated and analyzed to form a useful information, and then more data on the enterprise is also worthless. CRM can be screened and analyzed of customer data, according to customer consumption behavior and identity information, identify the target customers; from the customer's interest in analyzing the products of interest; from the history of the business information to dig It is a key step in the development of customers by analyzing potential customers in multiple dimensions and determining whether they can bring estimable value to the enterprise.

Three, to create greater value for customers

The degree of satisfaction of the enterprise to customer needs, affecting customer satisfaction and loyalty. Customer demand presents the characteristics of diversification, differentiation and personalization, customers desire their own needs can be satisfied. CRM system records a variety of customer contact information, sales staff can use a variety of ways to follow up on customer visits, but also supports the regular sending of blessings to specific customers such as text messages or emails, the use of CRM on the multi-level analysis of customer data, to help enterprises more y understand the customer's In fact, the intention of the larger development of the customer's To create more value for the customer. The multi-level analysis of customer data by CRM can help enterprises understand customers' intentions more y and develop customer value to a greater extent. Not only to meet the basic needs, but also to provide value-added services.

Reasonable and efficient customer data mining in CRM software can better provide accurate customer classification, loyalty, profitability, potential users and other valuable information. At the same time, to improve the decision-making ability of the top management of the enterprise, for the long-term development of the enterprise to provide strong information support and technical protection.