Brand planning and promotion of the following aspects: 1. product positioning a product must have a clear product positioning and target user group positioning. This is the basis for determining the direction of product development, and at the same time play a vital role in the later promotion of the product. Product positioning. First of all, you must clearly know what your product is, the product can meet the user's needs, what are the benefits to the customer after using the product? This is all need to consider. Positioning of target users. This requires a big data survey, this product applies to what target groups, need to refine the analysis of the target user's age, place of residence, daily habits, etc., whether it has the similar characteristics of this product, etc. 2. Analysis of competing products in this market there are many similar products, what is the **** the same point of these products? Through the analysis of competitors, you can effectively find the value of this product positioning, seek common ground while reserving differences, is a good product needs to have the conditions, competitive products in the same industry can be found in the search engine, data analysis, or to the industry website to find information on top of the understanding of product positioning characteristics. Know thyself and know the enemy, never be in danger, in the fierce competition in this industry, how to protect their products are innovative and not eliminated, is the challenge of each product is given. Through this form can be very effective to understand the market. 3. promotion program when the preliminary preparatory work are completed, this time it is necessary to promote the integration of data out. Good products must be accompanied by good promotion, online promotion methods including but not limited to Internet search engines, microblogging, microblogging, etc., and offline, including venues, flyers, billboards, etc., in view of the different products have different applicability of the crowd as well as the needs of the enterprise combined with their own actual situation of their own choices. 4.Goal-setting product promotion at the same time the need to have a clear goal of the planning of each phase What kind of results need to be achieved, so that you can make sure that the promotion of the product is always maintained on track, because good promotion is certainly linked to the revenue, the results are refined, each stage of the establishment of a different goal, at any time you can understand the promotion of the progress of the strengthening of the risk of monitoring, to establish a well-established program, the development of goals is very important.