The event, held at the foot of Cangshan Mountain in western Dali from March 15 to March 20 on the lunar calendar every year, attracts people from neighboring cities to come here to catch the fair and have fun.
Policies related to Dali March Street
The March Street Ethnic Festival is a traditional ethnic event unique to the people of all ethnic groups in Dali Prefecture, with a long history, a unique form and rich content, which has endured for thousands of years.
In order to continue to do a good job in the normalization of the prevention and control of the new crown pneumonia, in 2021, in the form of digital March Street Ethnic Festival, the main line of online exhibitions and on-site cultural activities, the digital economy as a breakthrough in the construction of the popularization of the green food brand as the focus, the integration of culture and tourism as a combination of the millennium-old ethnic festivals from the offline held online.
While creating a beautiful festival atmosphere of March Street Ethnic Festival and spreading the traditional March Street Ethnic Culture, it shows the deep connotation and profound heritage of Dali March Street Ethnic Festival that keeps up with the times, is open and tolerant, eclectic, united and harmonious.
:Dali March Street Activity Guide
1.Work continued
In order to continue the March Street Festival in a different way, to expand the new connotation and extension of the "horse racing, singing, doing business, and tasting snacks", and to further enhance the brand awareness of the "March Street", it is important for the Dali March Street Festival to be held in the same way as the traditional March Street Festival. The 2021 Digital March Street Festival will be held from April 26 to May 2, 2021 to further enhance the brand awareness of "March Street".
2. Arrangement of activities
1. On April 26, the Digital March Street National Festival will be opened online.
2. April 26-May 10, Digital March Street National Festival online trading and display activities.
3. April 26-May 10, Digital March Street National Festival online cultural performances.
4. 12 counties and cities theme day live promotion activities
April 26 to May 2, we will live promotion activities for hometowns.
April 26 to May 5, the theme is live.
5. April 20 to May 10, "Dali Lvwen" online promotional marketing activities
Inferior Verb April 26 to May 10, "Palm Racing" 2021 Digital March Street Horse Race
seven. March 20 to April 12, memory of Dali theme photography contest
August, May 2, Digital March Street Ethnic Festival closing.
3. Specific content of the event
Based on the traditional customs and culture of the March Street Festival, which is characterized by "singing, horse racing, doing business, and tasting snacks", the 2021 Digital March Street Festival will be broadcast live in the form of an online trade show and live cultural broadcast on the March Street platform.
Online Activities Arrangement
According to the overall plan of the 2021 Digital March Street National Festival, the Digital March Street (March Street applet) platform will mainly carry out eight activities:
1. Opening/Closing Ceremony Live Streaming: The opening and closing ceremonies of the Digital March Street National Festival will be held on this board.
2. Singing: the performing arts activities of this board, consisting of two activities: 12 counties and cities cultural performances and folk culture and art live contest.
3. Horse Racing: The board carries out horse racing activities, consisting of two activities: displaying and broadcasting the highlights of horse racing activities over the years and developing new horse racing activities.
4. Doing Business: This section carries out trade and exhibition activities. 12 counties and cities*** set up 8 theme pavilions, including gold-medal famous products, ten-year old stores on March Street, local specialties and sundries, Chinese herbs, steak chicken, ethnic handicrafts, tourist gifts, green food, etc.
5. Culture and tourism promotion: the plate will carry out Dali culture and tourism promotion activities, there are two activity plates: charm Dali (12 counties and cities of culture and tourism promotional video broadcast) and Dali free trip (culture and tourism promotion activities).
6. VR exhibition hall: the plate has VR tour Dali (VR panoramic tour of the main attractions of Dali) and VR purchase Dali (restore Dali 12 counties and cities Gold Medal Exhibition Area scene) two experience plate
Offline activities
Combined with the planning of the online March Street content, will be set up in the main venue on line in the neighborhood of the online and offline March Street. The main venue of March Street is only used as the live broadcast venue and overall office of online March Street, and is not open to the public during the Digital March Street Festival for All. As follows:
1.11 Live Business Exhibition Area: Anchors, online celebrities, and merchants are invited to move into the exhibition area and conduct live promotional activities throughout the day. The exhibition area includes: 12 counties and cities of the gold medal famous products live exhibition area, Chinese herbal medicine live exhibition area, ethnic handicrafts live exhibition area, March Street 10 years old store live exhibition area, tourism escort ceremony live exhibition area, local specialties and native products live exhibition area, ethnic clothing / tie-dye live exhibition area, special handicrafts live exhibition area, tourism and cultural creativity live exhibition area, non-heritage cultural experience live area, steak chicken food experience live area.
2.5G Live Streaming Area: Set up virtual live streaming room to meet the needs of multi-scene, multi-function and multi-application live streaming.
3. Intelligent agriculture live exhibition area: on the one hand, the display of agricultural information collection and release, dynamic monitoring of agricultural resources, visualization and analysis of functions in one of the green ecological agriculture platform; on the one hand, it shows the slow live broadcasting of Dali high-quality green ecological bases, the base of the real-time temperature, humidity, air quality and other data are displayed on the screen at the same time, so that tourists from all over the country are able to "See" the growth of Dali green ecological food, eat more assured.
4. Digital March Street Festival of All Nations Big Data Center: Show the 2021 Digital March Street Festival of All Nations Big Data Platform by visual means, and learn about real-time sales during the Digital March Street Festival of All Nations, rankings of provinces and cities, hot products, user attributes and other information.
5. After-sales and returns service center: the center has a 24-hour person responsible for returns and after-sales service.
6. Warehousing and distribution center: the center has a person in charge of goods management, order taking, distribution, acceptance, packaging, shipping and other warehousing and distribution services.
Scenic free policy
Tourism Group owned by the Diqing Tourism Group's five scenic spots (Pudacuo National Park, Meili Snow Mountain, Dian Golden Snub-nosed Monkey National Park, Shambhala Wheel of Time Tancheng, Baishui Terrace) for Dali tourists to implement a ticket-free policy.
Free time: April 26 to April 28, 2021 (*** three days);
Object: all Dali tourists who travel to Diqing, with ID card can enjoy the above attractions free ticket policy.
Free scenic introduction
(A) Pudacuo National Park
mainlandChina's first national park Pudacuo, located in the eastern part of the town of Shangri-La Shimantang, the park is located in northwestern Yunnan, "Three Rivers" in the center of the World Natural Heritage. There are tranquil lakes, spectacular snow-capped mountains and deep forests. In Pudacuo, you can experience the harmony between man and nature, and your thoughts can fly freely.
(2)Meili Snow Mountain
Meili Snow Mountain, located in the western part of Deqin County, Diqing, is the most spectacular snow mountain group in Yunnan. The natural scenery here is colorful, with majestic snow-capped mountains, magnificent modern oceanic river valley glaciers, magnificent deep and large fracture zones, endless forests, undefeated alpine flowers in all seasons, and quiet and peaceful Tibetan villages, showing the great beauty of heaven and earth.
(3)Yunnan Golden Monkey National Park
The Yunnan Golden Monkey is an endemic species in China, with a rarity comparable to that of the giant panda, and only 3,000 of them remain. The Yunnan Golden Monkey National Park is located in a village called Cheng Gucheng in Ta Township, Weixi County. It is the only place where tourists can see the Yunnan snub-nosed monkeys up close.
The Wheel of Time Tancheng Shambhala.
The Shambhala Historical Tancheng, which integrates the functions of cultural relics research and protection, high-quality display and cultural propaganda and education, is an important platform for tourists to understand and feel the Tibetan culture. The main building Wenbo Building is 11-storey high, is a traditional Tibetan-style building. Wenbo building one and two floors for national commodities, jewelry display and trading area, three to eleven floors for the Tibetan culture museum research and display area.
(5)Baishui Terrace
Many tourists go to