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Shanghai Mercury Home Textiles Co., Ltd. is a major member of Mercury Holding Group and an important founder of modern home textiles industry in China. After more than ten years of development, it has quickly become a professional and multi-brand enterprise integrating R&D, design, production and sales, focusing on the home textile industry. The company's production and sales volume, channel scale and comprehensive strength rank among the top three. In 2009, it passed the evaluation of high-tech enterprises in Shanghai, and 20 17 successfully landed on the Shanghai Stock Exchange.
Today, the China Alumni Association of University of Grenoble (UGA) shared a wonderful interview with Chen Ying.
"The alumni.
Mercury business school? Training officer
MBA alumni of the University of Grenoble, France.
I am an MBA student at the University of Grenoble 19 in France. We are a traditional industry, and enterprises advocate the spirit of artisans, which needs to be done very finely and carefully. I am mainly in charge of business school training in the group company, so with the continuous development of the enterprise, I also feel that my comprehensive ability needs to be continuously improved. There are many improvements, not only in skills, but also in thoughts and ways of thinking. From point to surface to network, we need the ability of three-dimensional thinking structure, so we choose Greer MBA for systematic learning.
Q
Hello, first say hello to our alumni and introduce yourself briefly.
Chen Ying: Hello, I'm a student of the University of Grenoble 19 MBA. I'm glad to be interviewed by the school.
Q
You have been deeply involved in this industry for many years. What attracted you?
Chen Ying: I worked at Mercury Home Textiles for 14 years. Why have I been in this industry? I think the home textile industry is a very loving industry. Our company is committed to providing consumers with high-quality and beautiful bedding, creating a healthy sleeping environment and improving the quality of life. Just like slogan of Mercury Home Textiles, it advocates "love a bed and love a home". Create a very beautiful and warm home culture.
I majored in fashion design. I entered the home textile industry as soon as I graduated. I have worked in Mercury Home Textiles for 14 years, from direct selling system to franchise system, from shopping guide to store manager, to channel to regional manager, and then to training. Through the continuous training and exercise of the enterprise, I am now the head of Mercury Business School.
Mercury home textile products cover more than 300 varieties in eight series, including bedspreads, quilts, pillow cores, single-piece combinations, cushions, children's products, summer products and blankets. We always adhere to the product development principle of "no one has me, no one has me", always close to the real consumption needs of consumers, so that ordinary people can afford and taste bedding into thousands of households.
Q
What achievements and innovations has your company made in this industry?
Chen Ying: Mercury has developed in the whole home textile industry for more than 30 years, focusing on the home textile industry, integrating R&D, design, production and sales. Over the past 30 years, the market environment has been constantly changing and consumption has been constantly upgrading. We face enormous market challenges, but there are also many opportunities. The company is coping with market changes, meeting consumer demand, both internal and external, and upgrading and innovating in product research and development, brand, channel management and marketing model. On 20 17, the strategy of "oversize single item" was launched, and the effect was remarkable. In 2020, the strategy of "selecting by the core" was launched. At the same time, the company deeply embraced digitalization and formulated the supporting strategy of informatization and digitalization according to the development strategy. Taking the implementation of big data project as an opportunity, it deepened the digital management and operation capabilities, and improved the overall operational efficiency and differentiated competitiveness of enterprises.
The company took the lead in implementing brand strategy in the industry, and established a good brand image at home and abroad through product quality, CIS image promotion and market promotion, creating a miracle of brand building in the home textile industry. It has successively won the well-known trademark of China, the most valuable brand of China 500, the civilized unit of Shanghai, the five-star honest enterprise of Shanghai, the Chief Quality Gold Award of the Seventh District of Fengxian District, the China National Textile and Apparel Council 20 18, the independent brand enterprise of China garment and home textile which is focused on tracking and cultivating, and the private enterprise of Shanghai 20 19.
The company attaches great importance to scientific and technological innovation and is committed to developing home textile products with high performance, environmental protection and degradable fibers as the main materials. Through cooperation with domestic professional colleges and scientific research institutions, home textile technology centers, home textile laboratories and graduate practice bases will be established. Through the integration of social industry resources, complementary advantages and mutual benefit, the research and development of home textile technology is jointly carried out, which promotes the technical research and breakthrough of the industry. 20 19 diatomite fiber technology won the "second prize of scientific and technological progress" of China Textile Federation, and the "Academician Expert Workstation" of Shanghai Association for Science and Technology was established.
By the end of 20 19, 36 invention patents, 39 utility model patents and 76 design patents had been obtained, and many invention patents were in the stage of acceptance and actual trial. It has been recognized by the Ministry of Industry and Information Technology as a pilot enterprise for industrial enterprises to apply for intellectual property rights, an enterprise with superior intellectual property rights in Shanghai, a patent demonstration enterprise in Shanghai, a small giant enterprise in Fengxian District, an enterprise technology center in Fengxian District and an engineering technology research center for new fiber materials in Fengxian District.
Q
What have you gained from the MBA program?
Chen Ying: Everyone who chooses to study for an MBA has different goals and gains. I prefer thinking in my daily work because of the habit formed by so many years of training. For example, we need to think deeply about going to a class or developing a course. From research to curriculum design, content development, case collection and final presentation, it is a complete design. When I go to do another project and system development, I will be more comfortable in MBA. At the same time, I also have some new ideas about leading a team. I think what MBA brings me is not skills, but subtly changes your way of thinking, broadens your thinking and enhances your competitiveness.
Q
As a senior manager of an enterprise, you adhere to the concept of "applying what you have learned and promoting learning". How do you influence the people around you?
Chen Ying: We choose to learn something systematically, which will help us to be more handy in our future work and help us to have a more realistic management method. During these two years of study, I will make a recovery after each class. By bringing my team together and sharing the gains of these two days' courses, these gains can be used in my work. In the process of promotion, some people in my team also grew up with me. Having said that, I am very grateful for the gains brought by UGA.
Q
The 20th anniversary of Greer China Project is coming. Any suggestions and messages for the future development of the school?
Chen Ying: I think this project is very good. It can make some people have more expectations for their work, get closer to their own life goals, give everyone opportunities for further study, and provide such a learning platform and learning atmosphere; First of all, I wish Greer China the 20th anniversary and attract more outstanding business managers in the future. Next, I want to be a member of our UGA promotion, so that this project can help more enterprise managers, thus helping enterprises in China to develop more steadily.
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