Marketing refers to the process by which companies discover or explore the needs of prospective consumers, allowing consumers to understand the product and then purchase the product. In different industries, marketing methods are different, and different companies also have different marketing methods. The traditional marketing model is the marketing model chosen by most enterprises and is also the most common marketing model. Traditional marketing is "4p" marketing, namely product, price, channel and promotion. Then traditional marketing is generally product-centered, providing as many products and services as possible to as many customers as possible. Traditional marketing mainly relies on brand building to increase the visibility of a company. Once upon a time, companies spent heavily on advertising on TV to promote their products for marketing purposes. And traditional marketing also uses multiple sales channels to acquire customers. So what are the channel models of traditional marketing? 1. Agent marketing model. Corporate marketing mainly relies on the agent team. The company recruits regional agents or exclusive agents in various regions, and then uses these agents to develop offline sales, distribution, and retail teams; the company only needs to be responsible for contacting these agents, and no other work is required. Intervention is required. 2. Dealer (distributor) marketing model. In industries with fierce market competition, or companies with relatively strong comprehensive strength, they will often choose the dealer marketing model, which is an evolution of the agent marketing model. Because the company has grown and grown, and at the same time, the fierce market competition has caused the company's profit margin to be greatly compressed, in order to better develop the market, the company will inevitably choose the marketing policy of "eliminating agents and focusing on supporting dealers". 3. Direct operation model Enterprises that adopt this marketing model mainly derive their performance from their own operations, rather than relying on channel partners such as agents and distributors. What are the disadvantages of the traditional marketing model? 1. The basic idea of ??the traditional marketing model is market orientation. The company first conducts market analysis, and then tries its best to meet the needs of customers based on the company's resources. However, the disadvantage of this is that the company's resources are limited, and customer needs are not fixed and change at any time. At the moment, customers may only One solves the after-sales problem, but there is no way to guarantee whether customer demand will increase in the next period of time, and it cannot meet the diverse needs of customers. 2. The cost of traditional marketing models to meet the market’s personalized needs is too high. The traditional market is limited by geographical conditions and transportation, and it is extremely costly for companies to build a huge market network. If a company wants to meet the personalized needs of customers, the company's operating costs will increase, so the company cannot meet customers' needs for personalized products. 3. The traditional marketing model takes a long time and is slow to meet market demand. In the traditional marketing model, concept products are first developed, then samples are produced, trialled, and then invested. This stage process takes a long time and is relatively slow. It is difficult to acquire customers through traditional marketing models, and they are easy to lose and difficult to retain. With the development of the market economy and the continuous improvement of technology, new marketing models have emerged. New marketing mainly uses Internet tools to acquire customers through marketing. It is user-centered and realizes the transition from product marketing to user marketing. . Today is an era of fragmented information. People obtain more and more fragmented information through online media than before. Through various short video channels, you can obtain various information anytime and anywhere. Whether you are on the bus, in a restaurant, or on your way to get off work, you can get a lot of information through the Internet. Through new marketing, companies can directly connect with customers. The essence of marketing is to acquire customers. Through marketing, you can discover who your valuable customers are and how much value they will bring to your business. Through Internet big data, we can clearly know what our customers' needs are. Through communication with customers, we can produce products and services that meet their needs according to their needs. New marketing needs to build a customer traffic pool, which is collectively called private domain traffic. Through private domain traffic, you can save channel costs for regular customers and indirectly increase profits; and the customer information of private domain traffic is very important to enterprises. Enterprises can directly contact customers through customer information and reach them at any time. Producing secondary benefits, this also reduces the company's marketing costs. Every Krypton Adim SaaS marketing system supports Douyin + Kuaishou dual-platform video publishing. You can upload videos to add topic descriptions with one click, and quickly mine potential sales leads. The system can obtain all comments on works under short video accounts, and based on the comment content, it can independently Determine customer intentions, screen and classify intended customers, mark intended customers, label customer management, follow-up records and notes with high flexibility, low customer acquisition cost and high efficiency, thus helping enterprises to reduce costs and increase efficiency.