1, precise target user profile

The precise process of target user profile is the process of discovering core users. User profiling generally locates the geographical distribution, gender ratio, age structure, knowledge level, income level, preference tendency, social graph and many other characteristics. If companies do not have the original data accumulation, positioning is more fuzzy, you can cooperate with some professional mobile advertising platforms, these platforms can make use of the Internet user data accumulated over the years, the precise target user profile

2, matching the quality of the advertising space and creative forms of advertising

Quality of the advertising space can make advertising twice as much as twice as easy, can help you maximize marketing reach, expanding brand radiation. This is a great way to maximize your marketing reach and expand your brand's radiance. For example, the exposure rate of an open-screen guide page is much higher than that of a window display. There are also some locations that are very remote and require a second click to see.

Creative ad formats can bring higher conversion for ads, and the most promising ones at the moment are native ads with low user interruptions, small games or short videos, which have three times the click-through rate of ordinary ads.

3, data monitoring and analysis

After placing mobile ads, we should always pay attention to the monitoring data, early detection of problems and optimization. For example, after the advertisement is placed, the click rate is oddly high, but the conversion is not one, it may be cheating, or the advertisement may not match the platform traffic, which needs to be followed up and optimized in time.

In summary, I think mobile advertising can be handed over to third-party advertising platforms (like those of Happy Marketing), which can more effectively improve advertising results.