As an IT industry practitioner, big data and machine learning is my main research direction, and currently also in the direction of the relevant graduate students, so I come to answer this question.

First of all, the current technical system of big data has matured, and is currently in the early stage of the landing application, and the main landing application scene of big data is the vast number of traditional enterprises, so big data technology is also one of the core technologies of the industrial Internet. The development of enterprises mainly involves three aspects, namely product design, marketing and operations management, and these three aspects of big data will play a corresponding role.

In terms of product design, big data technology can provide timely feedback on market development trends, especially industry development trends, and through the analysis of these data, targeted product design can be carried out to enhance the market competitiveness of products. With the development of the Internet of Things, big data and artificial intelligence, users will be y involved in the design and production of enterprise products in the future.

In terms of marketing, through big data analysis can complete the precise positioning of the target user groups, so as to develop a more efficient marketing strategy, which is currently one of the important landing application of big data, the current Internet enterprises widely used recommender system is the more common big data applications. In addition, big data can further predict the future needs of users based on the habits of network users and consumption.

In terms of operations management, big data can also play a very obvious role. At present, many Internet companies are using data-driven management of the operation mode, the staff assessment from the simple workload assessment gradually converted to the work value assessment, and the big data system is to measure the value of the work and the core, so through the big data system, each employee can see in real time the value of their own work status, which is important for the stimulation of the staff's work efficiency.

Finally, for enterprises to use big data technology requires three processes, one of which is to build a perfect information system; the second is to build the Internet of Things system; and the third is to build the corresponding big data team.