There are different kinds of user groups, and they can be analyzed.
Different websites may not necessarily have the same target user groups, but we can summarize them into the following categories:
Potential customers of the company: The main concern of the website is the strength of the company, the display of its services, and the scope of its business. Therefore, these functions of the website should be reflected in a prominent position, so that visitors to the website can be the first time to query the information, to attract visitors to continue to visit the site. In addition, the interactive features of the site is also potential customers like to use the function, you can make visitors use the site and the company to form an interactive and capture the first-hand information from the end consumer.
Loyal customers: These users are visitors who have already recognized the company's services, and most of them visit the site for the purpose of understanding the company's recent developments and grasping the latest company information.
Internal staff and potential employees: the company's internal staff, they are concerned about the content mainly includes: company dynamics, user feedback, sales, online discussions and so on. They can further guide their work, identify with the company's culture, and cultivate the atmosphere of the company's culture. And potential employees mainly through the company website reflects the information, recognize the strength of the enterprise, increase the sense of identity of the enterprise. Through the website of the recruitment information, to understand the company's latest recruitment dynamics, to increase the company's recruitment of talent.
Ordinary visitors: ordinary visitors do not have a special purpose to browse the site mainly want to understand the content of the information, including: company information, service information, business scope, etc., detailed information, a high rate of information updates, a strong appreciation and interest, more knowledge of the contents of the website will become the key factors to attract them to browse the site again. They will go through the process of recognizing and acknowledging the company when browsing the web.
For potential customers and existing customers, the company's image publicity and product and service information is the most important, but interactivity is also a useful supplement. From the practical considerations, not only to include detailed information introduction, multi-faceted information, but also to include the following aspects: convenient and fast information and business search function, so that they can find the first time the information they need. For internal staff, the site should have a flexible background information maintenance mechanism, distributed column module management