In the past, exhibitions can be visited as long as you buy a ticket, and some exhibitions are free, which causes problems such as crowdedness and unclear target objects. The network virtual exhibition, can meet just out of curiosity, and do not want to trade visitors, so that interested visitors can be expected to understand the company interested in. In this way, coming to the on-site exhibition, the expected target consumers will account for a large proportion. Companies can put their efforts into targeted promotion, thus retaining more genuine customers.

Data analysis statistics.

Enterprises can count the number of people visiting each pavilion through visitors' browsing volume, click rate and other indicators, so as to better track the audience's response, keep abreast of the users' needs, and know the target audience and target market beforehand.

Make full use of network resources.

Exhibitors can also establish link bridges with virtual exhibitions, and perfectly combine their network resources with exhibition resources, so that the audience can get access to more product news and so on. This is not comparable to traditional exhibitions.

The supplement and extension of physical exhibition.

Because of the limitations of the traditional physical exhibition in terms of time, space and geography

, the audience who can really come to the exhibition site is often still a drop in the ocean. And with the advantage of the Internet, to make up for this shortcoming, the world's eyeballs can be concentrated to a point. Exhibitors can use the platform of virtual exhibition to establish good corporate image, expand visibility, and publicize the functions and characteristics of their products, so as to achieve the effect of supplementing and extending the physical exhibition. And customers can review the information of the exhibition at any time to further promote the in-depth understanding of enterprises and products. For exhibitors, this is another way to retain customers, which can be said to be multi-purpose.