Informatization of the social background, people's communication methods are gradually changing, WeChat has gradually become a common medium of communication for adults, at the same time, for the bankers, he is also a way of online publicity and communication, he breaks through the traditional way of physical communication, breaks the communication of the geographical limitations, updates the customer acquisition channels, makes the customer base more accurate positioning, WeChat function is constantly improved to promote the market share is also increasing. Promote the market share is also increasing, WeChat users gradually incremental, the number is huge, for the bank to seek a new way to expand customers. First, the usefulness of WeChat marketing I think a lot of bank marketers will have such a confusion in mind, that is, WeChat marketing is really useful? In fact, this kind of thing is really different from person to person "A of honey B of arsenic", consciousness determines the existence of existence and reaction to consciousness, do anything to give full play to the subjective initiative, the initiative to find a marketing strategy is certainly too good to be passive waiting for the work of a good job, it must be the first to sharpen their weapons, but this weapon should be used in the good use of it in order to maximize their ability to use it to the best advantage. On the body in order to play to the extreme, WeChat marketing is different from the traditional marketing model in an emerging marketing approach, for active planning for the marketers, he is twice the result with half the effort, but for the passive implementation of the marketers, he is just a new marketing burden. Third, how to carry out WeChat marketing, a grouping as an account manager, your customer base is not a single, so you have to group your customers, different groups of different groups, such as your circle of friends of elderly customer groups are more, so you can carry out the elderly customer groups, made into a grouping, of course, you can also be divided in accordance with the customer's risk-taking ability, such as customers Divided into low-risk-tolerant crowd, medium-risk-tolerant crowd or high-risk-tolerant crowd, and then in the product circle of friends, according to the different groups for accurate push. This is a bit like Taobao's big data push, that is, according to your usual buying habits, your spending power to carry out a precise division, in other words, he can maximize your customers to see what you want him to see, so that you can reduce the customer's choice of difficult, but also to avoid letting low-risk customers to see high-risk products. Push the more accurate, the more obvious the effect, and strive to market the right products to the right people, but also do not forget to do a balance between the workload and the number of customers. Second, the management of the circle of friends what is called to learn to manage the circle of friends, first of all, you know, modern life is so stressful, time is also very compact, we rarely open the phone to go through the circle of friends is to relax a little bit, is certainly not running to your ads to go, so your circle of friends also try to send less hard broad, but to send some people would like to see or see will not cause resentment of the things, than simple Promote the product, you can properly combine the product with the current hotspot, closely linked to the hotspot, the content of more with a little dry goods, illustrated, the text is easy to understand, the best with a little temperature, can make people produce **** love, while more to convey some positive energy things, do not negative emotional, not to micro-merchants, on the dissemination of forwarding some of the line of the public number of some positive things, and then add a few positive and professional comment! The company has been able to create a positive image of professionalism for its customers. Of course, since it is "business", you need to constantly upgrade your circle of friends, compared to a thousand marketing phrases, you have to make your circle of friends look more different, in other words, more texture, in addition to pure product marketing, you also need to carry out knowledge marketing, professional marketing, this point is not easy. Because this requires you to learn more financial financial knowledge to enhance their knowledge base, but also to strengthen their own products and services to learn research, try to start from the customer's own situation in the face of customers for science, close to the social reality, to understand what customers care about the most at the moment as well as the most essential needs of customers, and then targeted in the circle of friends of the customer for science, remember, is science, not Forced indoctrination, not to force your point of view on the head of the customer, your arguments must be objective, for some of the hot events of the moment, do not prematurely show an attitude, do not easily jump to conclusions, because your point of view in catering to some customers at the same time will inevitably lead to another part of the customer's disgust, which is not conducive to the maintenance of your full range of customers. In terms of interaction, the bank should always go to brush the circle of friends, timely attention to others, especially the customer's circle of friends dynamics, in the customer's circle of friends under the comments and likes, and more interaction with customers, so that not only in front of the customer to brush more sense of presence, but also with the customer to establish friendship. Third, the number of the king of what is the number of the king, is to expand your circle of friends of the fan base, your circle of friends to let a hundred people see and let a thousand people see the effect is definitely not the same, just like the advertisement is published in the newspaper or on television effect is not the same, see the people more, the audience wide you can really count on "marketing", otherwise you edit again good, creative, creative, and so on. Otherwise, you edit again, creative and great is also in vain, the clever woman can not cook without rice, there are enough WeChat friends is the king. Fourth, pay attention to detail you need to maintain a large number of customers, especially when you continue to expand the late fan base, the number of people in the circle of friends will be more and more, it is difficult for you to remember each of them, in order to prevent you from ditching with them next time, will be Mr. Zhang called Ms. Wang, the best way to give them to set up a note to the name + work unit + phone number of each of them to make a note! The best way to do this is to set up a note for each of them in the form of name + work unit + phone number, so that you don't have to worry about getting their names wrong the next time you communicate with them. Of course, but also through their circle of friends or offline exchanges when trying to form a certain impression of them in their minds, especially for high-value customers must be well marked and classified, and remember their characteristics and preferences, or through the number of steps to analyze the nature of the customer's work as well as the recent trip, from the details or small aspects of the customer to understand. Third, the attention of the micro letter marketing 1, to prevent information overload micro letter marketing is certainly a good influence on the marketing, but you think about it, you as an ordinary customer, every day to open the circle of friends to see is no longer a friend loved ones and even care about the people of the years, on the contrary, their dynamics are flooded in the various account managers, wealth managers sent waves of product marketing ads, if at this time You as a customer, is not going to feel a little disturbed, yes, the overwhelming rush to instill the customer but easy to incur resentment, information overload will only weaken the real value of WeChat marketing, so the customer manager in the publicity must be restrained, bombing marketing era has come to an end, you must understand that the customer in the many products of the circle of friends to see you and to see you are two different things. The former may be "flowers in the bushes over, a leaf does not touch the body" of the skimming, the latter is "any weak water three thousand, only to take a dipper to drink" of the glimpses. All to do into the wood, the quality is also the quality of the amount in front of the back, the quality is more important than the amount. 2, WeChat marketing is not everything WeChat marketing certainly provides a relatively good marketing channel, but you must be clear, WeChat marketing is not everything, you can not count on WeChat marketing so that your work has a qualitative improvement, which is unrealistic. In most cases, WeChat marketing is just a mapping of the level of maintenance of the account manager offline, because most of your customers are added through the offline, offline will often meet, therefore, to determine the customer's impression of you is still offline, only a small part of the customer is completely through the online access to that part of the customer base, your WeChat signature, avatar, circle of friends and in the circle of friends to professionalize the image of the build To play a role in them, and with WeChat marketing, the role of telemarketing has not been weakened, or it and the phone, face-to-face is complementary. WeChat marketing allows customers to see your products from the circle of friends, after encountering customers interested in may simply ask you a few words, he can be a certain degree of one-way propaganda role, but want customers to really go to buy your products, in WeChat two words is simply not say, and sometimes your time is more compact, just through the WeChat you a word, plus back to the lag of the message time

This is a good time to talk to your customers about the situation, and then return a phone call to the past effect is better.