1 Marketing Major Study Courses
Main courses: economic mathematics, economics, management, statistics, marketing, public **** relations, advertising, marketing planning, business negotiation, salesmanship, consumer psychology, market research and forecasting, basic accounting, financial accounting, financial management, economic law, international finance and trade, basic computer culture, C language, programming, database principles, network technology. Programming, database principles, network technology, management information systems, e-commerce, business English and so on.
The marketing program is a discipline that analyzes, plans, designs and manages the marketing system of an enterprise by applying the theories and methods of economics, management, financial management, marketing, marketing, jurisprudence, sociology, engineering and other disciplines as the object of the study of the enterprise's product management and sales system.
This major training to master modern management, marketing, information technology, basic theory and basic skills, with marketing expertise, a high level of foreign language proficiency and proficiency in the use of computers, with good overall quality and professional ethics, can be engaged in industrial and commercial enterprises in marketing planning, trade business, business management, complex senior specialists.
1 Marketing Professional Employment Prospects
With the continuous improvement of China's market economy, marketing has penetrated into various industries. People also have a deeper understanding of the concept of marketing. Therefore, the future prospects for marketing professionals are more favorable.
Marketing belongs to a branch of management professionals, with the gradual improvement of the market economy today, marketing has become an indispensable part of the enterprise. A company that does not have professional marketing personnel, then it is impossible to survive in the competitive market.
Marketing professionals are indispensable talents for various enterprises, especially large enterprises. However, due to the current number of high-quality marketing personnel training in colleges and universities has not been able to keep up with, so it is often in short supply.
The marketing professional high salary embodiment is more work more pay, that is to say, their own pay and return is directly proportional. This leads to marketing professionals, the salary will be polarized. This is capable of people, earn a lot, not capable of people earn less, and in the workplace survival is more difficult.
1 marketing professional employment direction
1, advertising agency
Advertising agency is to do advertising planning, mainly in terms of communication, to the brand and communication to have a good understanding of the creative ability.
But advertising companies are also divided into creative (design, film and television), partial case planning, etc., is a marketing professional, to go to the creative class of the transition is larger, it is recommended to go to a comprehensive class of advertising companies, such as 4A.
2, marketing companies
This type of company focuses on sales and channel management, and more "to help enterprises establish a regional sales channel and open the market, or promote the development of a regional sales channel and open the market, or help enterprises establish a regional sales channel and open the market. Sales channels and open the market, or to promote a regional market sales growth" as the main operating content, such as specializing in white wine marketing company Shengchu, real estate sales agency
3, consultant consulting
This type of division is more, there are to do corporate culture consulting, there are to do brand strategy consulting, there are to do management consulting, and there are to do manpower consulting. More in line with the direction of marketing, is the brand strategy consulting, this kind of to "Kotler" "Trout China" "Reese China" "Adoption "(Adoption is actually more full, marketing also do, just used to put it into this kind of) as a representative
4, corporate marketing
This is nothing to say, the key is to go to what enterprises. Positions are generally "market specialists / market manager - planning specialists / planning manager - brand specialists / brand manager - channel specialists / channel manager". The name can be seen from the functional difference.
5, PR companies
PR companies are divided into several categories, there are full PR companies, activities, press release companies, conference marketing, etc., it is recommended to go to the full PR company, this type of company generally include the functions of the latter categories of companies, the key is to do for the customer to do the "planning", and then to do the implementation, while the other companies can only do the implementation of the company, but also to do the work, and to do the work. Other companies are only able to do the implementation, even if there is planning is also the implementation of the details of the planning, not much prospects for development. Domestic better blue cursor, Wanbo Weiye, etc. (you can Baidu under the top ten public relations companies)