When Pin read a work, I believe we have grown a lot of insights, let's write a good after-reading, to record your harvest and feelings. Let's write a good after-reading, record your harvest and thoughts. The following is my carefully organized "Top of the Wave" after reading essay (selected 8), just for reference, let's take a look at it.
After reading Top of the Wave 1It took about half a month to read the fourth edition of Dr. Jun Wu's Top of the Wave, and I benefited a lot. The whole book reads like a sweeping epic, introducing the rise and fall of well-known technology and financial companies and the essential laws behind them.
This book as an IT people must read, non-IT people should also read the work. It can help IT industry practitioners to broaden their horizons, rather than just limiting themselves to the little knowledge they have seen and learned. In the book, from the decades of development in the summarized laws and the author's vision of the problem, insights, etc. are only know how to learn the technology of engineering students are very lack of. And for those who are not in the IT industry, it can also help them how to seize the opportunity in the fourth industrial revolution.
According to the author, one's greatest fortune is to be on top of the wave, so that he can follow the trend and make a career in the big time.
Once the wave of development of an industry starts, it will follow the trend for a long time, and this is the case with e-commerce. Therefore, many times we do things to stand on the top of the wave and push the boat, it is far more cost-effective than no target desperately rowing.
These words remind me of a story I read in high school. There were two cell phone salesmen, one of whom had a dismal track record, while the other had a very high track record and was then promoted and given a raise. A relative of the salesperson with the poor performance complained to her: Why can't you work as hard as the other one, do your job well, and move up the ladder? The salesman also said with resentment: because the salesman's counter is selling Apple phones, and I am selling Nokia, even if I try hard, it is impossible to have the same performance as hers.
This made me realize that individuals and their efforts are very small and even insignificant in the context of the whole society. Junior high school history textbook cover has this sentence: the world tide is vast, smooth the prosperity, against the death. Since the choice of the computer this is in the era of the wave of the industry, it is all the more important to strive to improve their own technical level, professionalism, and strive to seize the opportunity in the fourth industrial revolution, to create their own life.
The high-tech industry is no stranger to the general public, but if we seriously think about our understanding of the industry, the development of the law of the industry. It seems that we feel that it is very far away from us. Even if we can say a few words hazily, surely we can not agree. This is just like our colleagues in the next room, recognize, it is difficult to say understand.
To make you understand the industry, but not proficient, this is the initial feeling when watching "Top of the Wave". From AT&T to IBM, from Motorola to Intel, from Apple to Microsoft, from Yahoo to Google, the book describes the origins, growth, maturity, or decline of these companies. For someone like me, who is far away from the high-tech industry, the author's in-depth explanation and fluent writing are the biggest motivation to help me keep reading. I have always thought that good engineering students will have strong logic in the text expression, and the so-called logic of the text, in fact, is nothing more than to write when you know what you have written, but also know what you should write. It doesn't sound difficult, but it's not easy to do. But I think this is the biggest charm of the author's words.
In fact, the introduction of these companies can be found in countless pages on the Internet. But the author's greatest strength is that he has been personally involved in the industry, and has even worked for the companies he writes about. Many of the names he mentions in the article are not just his coworkers, but some are even his friends. You can imagine the difference between something written by someone who has been there, and who has given serious thought to the environment in which he finds himself, and an article that relies on literature and documented data to be saved up. I even smiled when I read the author's statement, "The reason for this is not easy to disclose at this time". My understanding may be contrary to the author's intention, but this kind of "goody-two-shoes" performance is quite convincing.
Of course, this book would not be recommended if it were just a list of the history of various companies. After all, just more than half a century of things, on Google Baidu can know, and even recorded details are more accurate. But the author in the book also reveals another purpose, but also in my reading slowly realized, through the development of the rise and fall of different companies, as well as the high-tech industry in the surrounding areas, including finance, venture capital, technological development, as well as a variety of factors affecting the development of the industry to get the introduction of the author's greater ambition lies in the macro-introduction of the analysis of this industry to produce, the development of some of the laws, and the future of a peep! The author's greater ambition is to introduce and analyze the patterns in the creation and development of the industry at a macro level and to have a peek into the future. From the establishment of Wintel system, to the development of mobile terminal field which is created by Apple and Google, to the development trend of the whole industry under the condition of networkization, he expounded one by one. In fact, it helps readers to realize the interrelationship of hardware and software products in the industry, where they come from and where they go. In addition, as a product of the development of this industry, business model change in the industry, and even in the development of society's role and status, the author also discussed.
A book of more than 500 pages, at first it will be treated as a company introduction, and the more you read, the more you realize that this is actually a book that explores the pulse of high-tech industrial development. If you used to pay attention to Google's blackboards, you might remember the author's name, Wu Jun, who used to work for Google and is now developing in Tencent (at first I thought the author's career seemed to be going backwards, but after reading his exposition in the book, I realized that, rightly or wrongly, it was a purposeful part of his choices). The name sounds like a cell phone buyer, but he actually sells much more than a commodity.
After reading Top of the Wave 3Top of the Wave is one of the best books I've seen recently. I believe that as long as you are an IT person, reading this book will cause a lot of ****. This book undoubtedly covers a lot of content, the changes of various famous companies, communications, the development of Internet technology, a variety of new technology concepts, finance and so on. People in different positions and with different pursuits will benefit, but the benefits will be very different. I as an ordinary technical staff, from my perspective to say their own feelings.
Regardless of the changes, it is useful to understand the past and present life of a company or technology. It makes sense why it exists, and why it exists at all. For example, a technology, understand its current concepts, frameworks, applications, and so on. But why did it emerge and become popular. Because the previous technology hit an insurmountable barrier, or the social environment changed. Yes, at the end of the day, no matter how advanced the technology is, it all ends up serving human beings. What are the needs of human beings? It's the needs of you and me, the regular people. The authors have really gone into great depth in this regard, giving a layman's understanding of many technical concepts, and more critically, layman's but professional.
A small screw, the dream is to find the right industry and the right company. How to find, the big aspects from this book can learn a lot, especially from the company and technology development to understand a lot. As the book says, people in this life, can catch a wave, keep up with the wave, it is very lucky.
The book also talks about something completely unrelated to technology - finance, especially venture capital. A vivid example especially google, so that people have a very vivid understanding of venture capital. Although a technical staff do not do financial, but still need to know some basic knowledge, after all, who do not want to let their hard-earned money hit the water in a confused manner. I remember that the company I used to work for had a financial report 123 training. Although I have forgotten most of them, but I think they are still useful.
The whole book, about the technology is so concise, easy to understand. There is no rhetoric, a thick book, but it does not prevent people from looking at the desire to stop. The author is clearly a rare technician in the language ability to express the people to admire.
The book is not as good as it sounds. A lot of things in the book are summarized well. However, for future trends, not so much. Everything is changing and no one can predict the future. Everyone has to think independently.
Top of the Wave 4"Top of the Wave" is a book I read recently, and I think it is a rare good book in recent years.
Over the last hundred years or so, there have always been companies that have been lucky enough, consciously or unconsciously, to be on top of the wave of technological revolution. For decade or even decades, they represented the wave of technology until the next wave came along. Counting from the end of the 19th century, AT&T, IBM, Apple, Intel, Microsoft, Cisco, Yahoo, and Google have all been fortunate enough to be pushed to the tip of the wave in succession. Although, they come from different fields, and some of them have declined or are declining in the middle, they have all been extremely brilliant. This book systematically introduces the essential reasons for the success of these companies and the development of the technology industry for more than one hundred years, so that we can understand the United States and the technology industry more realistically, and in this way, understand the profound significance of technological innovation and business fairness in the cultural life of the United States.
About Innovation
The success of Silicon Valley companies without exception comes from innovation, and the word innovation has become the most frequently used word in our social life in recent years, but why do we always feel that innovation is not enough, and the effect of innovation is not good? Comparing with the successful technology companies described in the book, I realized that the innovation that can really have a great impetus to things must be a kind of disruptive innovation, to put it simply, it is a kind of innovation on the model. For example: when all the companies in the world are intoxicated in the hardware and software integration model, Microsoft told us that the original software can be developed separately and sold separately; when all the companies are looking for the Internet content from the charge to make profits, Yahoo told us that the original free mode can also make money; when we all realize that through the web page to advertise to make money, Google told us that through the search can also make money. When we all realized that we could make money by advertising on the web, Google told us that we could make money by searching. So by studying the model, you can boldly break the mold and establish a business model that exceeds common judgment in order to achieve true success.
Second, about focus
Study the success of these companies, we will find that the reason for the success of innovation, to a large extent, depends on another seemingly contradictory word with innovation - focus. Focusing on one idea, one type of product, or one technology, and then innovating on that basis to make the product the best it can be, is the source of success.
We see Steve Jobs' pursuit of product excellence, and when all IT companies around the world started separating hardware and software, he insisted on providing users with a perfect experience through the integration of hardware and software, and even though he was driven out of the company he founded, he did not change his focus, and ultimately returned to the realization of perfection. It's no coincidence that IBM, as we know it, can become an evergreen in the tech world thanks to its two-word secret - conservatism. Undoubtedly, conservatism makes IBM lose countless development opportunities, but also allows it to focus on the most important things, and therefore invincible! But in our current social environment, filled with impatience. Many companies want to invest in today's tomorrow's harvest, the management of the technology is often to whether it can produce immediate results for the purpose of focusing on the spirit of what we lack now.
Three, about the environment
The environment here mainly refers to the Silicon Valley entrepreneurial environment, through this book I understand the reason for the success of the Silicon Valley, from culture, academia, capital and even the rule of law, without exception, for the entrepreneurial business provides a good environment. First of all, the unique Silicon Valley culture contains:
One is not superstitious authority, there is no authority in Silicon Valley, as long as anyone rely on the real fight to break out of the hall of fame in order to get the right to speak;
Two is the tolerance of the losers, the winners are the king, the losers are the enemy in China, but in the Silicon Valley is very tolerant of the losers, and many people take the failure as a fortune;
Three is the spirit of teamwork, Silicon Valley companies often have the spirit of teamwork, the spirit of teamwork, the spirit of teamwork, the spirit of the Silicon Valley companies often have the spirit of teamwork. The third is teamwork. Silicon Valley companies are often co-founded by several people rather than one person.
For example, Yahoo and Google have two co-founders, and their shares are equal. And Silicon Valley startups a large number of company employees issued options, the fruits of success and all employees **** enjoy, but also to stimulate the entrepreneurial enthusiasm of all employees. Second is a good academic atmosphere, Silicon Valley near two of the world's top-ranked universities, Stanford University and the University of California, Berkeley. These two universities have constantly delivered talents to Silicon Valley, and their teachers and students are the main force of Silicon Valley entrepreneurship. Once again, there is a strong financial guarantee system, and venture capital firms, the heroes behind the scenes of technology companies, play a powerful role. We know that almost all successful companies in Silicon Valley have received help from venture capital firms.
It is virtually impossible for a company to emerge and go public in just a few years without having received venture capital. It's because of venture capital firms that myths and miracles are possible. And the rest of the world is not like the United States so mature and complete ` venture capital industry chain. Finally, a complete and sound regulatory system, anti-trust laws maintain a good innovation drive through the restriction of monopolies; good corporate governance of the regulatory environment, promoting the perfect and transparent management system of Silicon Valley companies to ensure the protection of intellectual property rights, company operators and owners and other types of legitimate interests of the parties concerned, thus laying the cornerstone of the success of Silicon Valley companies -
Silicon Valley is the world's first and only open marketplace.
Fourth, a little revelation
Through the understanding of the success or failure of Silicon Valley, I suddenly had a strange discovery, in the entire history of the development of the Silicon Valley company on the description of the whole, we have not been able to see the development of China's economic development of the most important two words - - government. -government. As the world's most technologically advanced region, we do not see the policy tilt; no government-level development zones; no call for business to attract investment, and even in the ability to obtain government programs in Silicon Valley's universities are far from the East Coast schools have an advantage. This can not help but cause us to think y, the government in economic development in the end should be what kind of position? Perhaps the biggest inspiration that this book brings to us as government workers is that, compared to the so-called helping enterprises and strengthening services, creating a fair regulatory environment, creating an open market atmosphere, and strictly restricting the boundaries of their own power may be of greater significance.
This book mainly introduces ATT, IBM, Apple, Intel and other famous IT companies development history of the book, some companies have been closed down and shut down, some are still running, and as the day, but the book suggests: no one can live to two hundred years old, and no company can be brilliant for two hundred years, which is the law, it is difficult to go beyond.
Is it true that companies can't be evergreen? At first glance, this concept is quite questionable, China has Tongrentang, Quanjude, Maotai wine and many other centuries-old enterprises, but the book also made a simple explanation of this challenge. In real life, it is true that there are still many more than two hundred years of enterprise name, but this kind of enterprise is not living two hundred years, for example, the current Tongrentang and a hundred years ago, in addition to the same name of Tongrentang, whether from the corporate culture, the main business, or the right to belong to the way of doing business, and a hundred years ago, and the Tongrentang have no relationship.
There are many different ways to die, but the essence is the same. The book tells a lot of kinds of enterprises facing bankruptcy, but also writes a lot of the reasons for the enterprises that have failed. Among them, AT&T because of the lack of real control of the enterprise, dispersed shareholders chasing short-term profits, resulting in the enterprise was split; IBM due to institutional bloat, high operating costs, lack of innovation, the enterprise each time to face the crisis to streamline; Motorola lack of strong leaders, constantly missing opportunities, and finally forced to be acquired by Google, now no longer exists.
These companies seem to have a variety of failure factors, but the authorities are confused, the onlooker is clear, really inside the enterprise, everyone made the most correct decision at the time that they think, these decisions are to respect the investment, in order to develop the business, although the final closure. As if Zeng Guofan helped the Qing Dynasty to eliminate the Taiping Heavenly Kingdom, but also destroyed the rules of the Qing Dynasty that had been running for hundreds of years, accelerating the dynasty's downfall, but at that time, did the Qing Emperor need to eat Zeng Fan, a poison pill to save the country? Needed, because if you do not eat, will also die faster. This is the law, death is inevitable, although no one wants to die, but the time of death is approaching, what is your ability to escape? The king of hell tells you to die on the third night, who dares to keep you until the fifth night!
Since the inevitable death, and why care about evergreen. In the view of Americans, the closure of the enterprise belongs to the natural state, they take the investor's money to start a business, and strive to operate a good return, deep down on the business is evergreen, and not as obsessive as the Chinese. In Silicon Valley, thousands of companies are born every year, and thousands of companies die. The total number of companies maintains a balance, and many of them were started in order to sell to bigger companies for a profit.
Chinese people are more persistent in this pursuit, Yang Zhiyuan founded Yahoo's market value once more than Microsoft, and then fell, even if the enterprise on the verge of bankruptcy, Yang Zhiyuan is still very persistent, and finally forced to Wall Street investor pressure before resigning from all the positions, if replaced by the Americans, may be early to get out of the outdoor. Benjamin Graham, a famous investor. Graham is too old to take the initiative to liquidate the business, closed down after the retirement life.
The enterprise's life to death reminds us that a lot of things the results are not important, the important thing is the process, and now Yahoo is still in business, but has been on the edge of the IT industry, but this enterprise created a free Internet business model is used around the world, in the history of Internet development has a very significant, the book will be Jerry Yang, David Ferro evaluated as: a hundred years later, the Internet will be the first time that the Internet is used. The book will be Yang Zhiyuan, David Ferro evaluation: a hundred years after the Yahoo company no longer exists, but people will be compared to him and Edison, Bell and Ford. Even Steve Jobs, whom we adore, is not as highly regarded as Jerry Yang and David Ferro in the book. Ferro are highly regarded.
I also wrote a short article about people living toward death before, in fact, the life expectancy of human beings currently does not break through 150 years old, since it is bound to die, it should be the same as the enterprise, to comply with the times, enjoy the process, the results do not matter, because the ashes of Qin Shihuang's death and the beggars on the street do not have any difference.
"Top of the Wave" after reading 6"Top of the Wave", is a rare good book, focusing on the development of Silicon Valley IT companies and changes, analyzed some of the once-brilliant company to the decline of the process and reasons, and spoke about the knowledge about venture capital, which disclosed a lot of well-known IT companies many of the details of the development process. As the book is intermittent reading, lasted two or three months, many then very clear impression has gradually become fuzzy, simply write a few sentences.
1, the great companies are not from the beginning of the great, a lot of entrepreneurship began in the private house, garage, which later became great, depending on their business strategy, technology and insist on the courage to go forward.
2, the great companies are growing up in the setbacks, in front of the disaster can be back from the dead, practiced a resistance to the wind and rain of the skills to go farther.
3, business operators strategy is very important, shopping malls such as the battlefield, beware of "one step wrong, the whole plate is lost" situation.
4. Silicon Valley is an environment that produces miracles, and the atmosphere of continuous innovation in Silicon Valley has created the splendor of Silicon Valley.
5, "not proud of the victory, not discouraged by the defeat", in the development of the high place to look to the future, can not stick to their own turf, not to innovate, at ease with the enjoyment, and ultimately give up the future. There are a lot of businesses that are not dying of worry, but are dying of peace of mind.
"Top of the Wave" after reading 7
A very interesting book, covering a wide range. To me, this IT industry blind seems to be an excellent work of popularization. Not only is there a biography of the American empire IT companies and Silicon Valley, Dune Road, Stanford face to face. From the technology, capital, system three dimensions, a very comprehensive introduction to analyze why each enterprise rise or fall.
"However, Dr. Wu Jun did not focus too much on technology or other industry details, but rather focused on presenting readers with a blueprint for the industry and the rise and fall of the entire industry, focusing on the rise and fall with the entire technological, economic, and social development of the "wave" fit together to convey to readers the core concept of the book: the business of the enterprise.
In this case, the combination of technology and market, the choice of business model, the execution of the team, the vision of the managers, the financial and academic cooperation ...... are all important factors, and these are the points that Dr. Wu Jun focuses on in this book. Therefore, it is not a niche or professional technical book, on the contrary, it is a Guide Book more suitable for non-professionals."
Without recording the development of the enterprise in the way of a running account, and without too much portrayal of entrepreneurs, but rather standing in the objective point of view of the use of data to tell the case and rationally analyze, it is not too much to say that it is a TMT The history of the industry is also not too much ......
However, because the last few years and catch the Internet tide, the whole industry is changing too fast, some places are slightly out of date is a pity.... But as it happens, some of the author's predictions have come true.
"Top of the Wave" after reading 8
I have long heard of the reputation of this book, a chance to buy back, taking advantage of the opening of the 15 years of reading program, read the book in the first place.
After reading this book, the mood can not be calm for a long time, surprised at the wave of information under the tide, more surprised at the author of the information industry, Wu Jun understand so thoroughly, storytelling, general will be the leader of the saga of the Silicon Valley company narrated.
The author of the previous book mainly introduced the rise and fall of AT&T, IBM, Apple, Intel, Microsoft, Oracle, Cisco, Yahoo, Hewlett-Packard, and Motorola, which made me really enjoy the flavor of the year. The company's leading brother, such as Bill Gates, Steve Jobs, Ellison, Yang Zhiyuan and others have a more in-depth understanding of the admiration of their overflowing talent and superhuman courage.
Of course, to be successful only these are not enough, the hunger for success, dedication to the goal, grasp of current events, as well as good luck are essential. For example, Cisco, the world's largest communications equipment maker, was an early success because two of its founders started a company at the perfect time for one of the world's greatest needs. Cisco was founded just a year after NSFNet began interfacing with commercial networks, and the need for multi-protocol routers arose all of a sudden.
It was at this point, in 1986, that Cisco launched its first product, and it didn't even have to go to market to use it on the fledgling Internet. If Cisco had been founded two years earlier, it might have burned through its investment and closed before the market was up, and vice versa; if it had been two years late, it might have been taken advantage of by another company. In Cisco is still a small company, the major computer companies have their own large market, their first thought is to beat their rivals in the network market rather than develop a compatible router with other companies' network products, so there is no company and Cisco to compete for the market of multi-protocol routers. And by the time the Internet emerged, Cisco had already taken the lead in the router market.
The IT industry is a fast-moving industry, and development in this industry is like rowing a boat against the current. There are several invisible hands in the development of the industry.
Moore's Law: every 18 months, the performance of computers and other IT products will double; or the same performance of computers and other IT products, every 18 months the price will be reduced by half.
Andy Beale's law: Intel processor speed doubled every 18 months, computer memory and hard disk capacity to a faster rate of growth. But Microsoft's operating systems and other applications are getting slower and bigger. So while computers are now a hundred times faster than they were ten years ago, running software still feels about the same as before.