Current location - Loan Platform Complete Network - Big data management - One thing one code targeted marketing, digital interactive marketing
One thing one code targeted marketing, digital interactive marketing
One thing one code targeted marketing, combined with one thing one code code scanning interactive function, greatly meet the digitalization of marketing. According to the user behavior data to establish a labeling system, for different labels to customize their own marketing strategy and landing activities. The marketing activities of one-item-one-code, online shopping malls, social platforms, new media and other ways to enhance customer stickiness, thus improving the competitiveness of the store. Scanning the code can easily get product information, participate in points, lucky draws and other brand marketing activities. Cross-border marketing, various promotions, personalized marketing, drainage, and increase business sales. Through the history of code scanning and activity participation data, real-time adjustment of delivery areas and types of activities, real-time grasp of market dynamics. Digital interactive marketing, user participation in enterprise marketing interaction, activity terminal data accurately back to the enterprise big data Kanban, marketing status at a glance, real-time control of the market. Driven by one thing, one code, product sweep marketing can not only increase terminal sales, but also access to consumer data, which is the fundamental goal of the brand owner. The company interacts with channels, terminals, guides and users, zero distance marketing, barrier-free, low-cost entrance. Through the QR code on the product packaging, One Thing One Code becomes the traffic entrance for consumers to interact and communicate with the company, and consumers sweep the code to participate in marketing activities. One thing, one code targeted marketing, so that the QR code not only becomes the entrance of safety traceability, but also the entrance of brand attraction and efficient interaction with consumers. Differentiated marketing strategies can be formulated for different products, regions, populations and other multi-dimensional markets, helping enterprises to segment the market, meet different market demands and achieve accurate marketing. Use QR code anti-counterfeiting labels to help enterprises market their products. Nowadays, QR code anti-counterfeiting labels have marketing attributes and can be connected to different marketing scenarios for product promotion. During this period, many consumers can be attracted to participate in the activities, not only to attract fans, but also to attract offline users, complementary marketing methods.