DT is the abbreviation of digital technology. In the DT era, data and technology are closely integrated, such as blockchain, artificial intelligence, big data and other technologies. The industry provides solutions to improve the scientific and technological level of the industry.

For example, e-commerce companies can use big data technology to analyze the consumption behaviors and habits of target groups, and conduct precise marketing and intelligent recommendation, thus solving the information asymmetry problem between enterprises and target users.

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How do e-commerce protect intellectual property rights in DT era?