The core data of this article: Segmented product development trend; technology development trend; raw material development trend

-- China's cosmetic industry segmentation market development trend

Future, with the rise of consumer purchasing power to enhance the desire for the pursuit of "personality", "high-end", "customized" labeling, which makes consumers for high-end skin care products growth in demand. Consumers' purchasing power, the pursuit of "personality", "high-end", "customized" labeling desire to enhance the growth of consumer demand for high-end skin care products, at the same time, more and more men began to pay attention to their appearance. At the same time, more and more men began to pay attention to their own appearance and personal image to establish, with the change of male consumption concepts, it is expected that more and more men will be concerned about the future of beauty and skincare products.

Comprehensively, China's cosmetic market has a large potential for future development, and is expected to continue to maintain a leading position in the global cosmetics industry in the next five years. And along with China's rapid economic recovery and sustained growth, China has become the world's most promising cosmetics market, the future, driven by immediate beauty needs, and the pursuit of personality show, China's cosmetics consumer market will grow rapidly.

--China's cosmetics industry technology development trend

1, synthetic biotechnology

(1) the current situation of synthetic biotechnology development

China's synthetic biotechnology started relatively late but the rapid development of the more advantageous in the application level. Synthetic biotechnology in the development and production of cosmetic raw materials has been a small success. Synthetic biotechnology has been applied to the development and production of some of the cosmetic raw materials, commonly used chassis cells, including yeast, Corynebacterium glutamicum, Bacillus subtilis, Escherichia coli and blue cells, etc., and can be developed cosmetic raw materials, including natural products, such as astaxanthin, resveratrol, squalene, recombinant collagen, lysergic acid sulfur, ectoin, and even vitamin C, etc., but also includes industrial chemicals such as ethanol, butanol, glycerol and organic acids.

Currently, China's upstream raw materials companies and midstream brands have been laid out in the field of synthetic biology, has initially formed a pattern of blossoming. Upstream raw materials field layout of more companies, most of which are currently in the initial financing stage, is mainly committed to the use of synthetic biology technology to produce innovative raw materials, used in beauty, medicine, food and beverage, agriculture and other fields. Some companies in the preparation of raw materials at the same time also created a skin care brand or production of medical equipment products, expanding to the midstream, such as Huaxi Biological; midstream brand Perrier, Bettany, Marumi and other cosmetic companies are scrambling to join the way through self-research or cooperation to the field of synthetic biology expansion.

(2) synthetic biotechnology development opportunities

Synthetic biology or national cosmetics raw materials and brands to achieve a good opportunity to overtake. Compared with the international beauty industry, China's cosmetics industry has long been in a weak position, the brand market position is relatively low, and most do follow the research. But the new technology of synthetic biology or for domestic cosmetic raw materials companies and brands to provide opportunities to bend the road to overtake.

2, bio-fermentation technology

Future "microbial fermentation technology" will gradually replace "plant cell fermentation technology. -The advantage of microbial fermentation is that it can produce all kinds of different ingredients, i.e., it can biosynthesize amino acids, organic acids, flavonoids, polyphenols and other small molecules that are easy to be absorbed, and it can also produce polysaccharides, peptides or proteins and other macromolecules that have important effects. Moreover, many surfactants, preservatives and other ingredients are gradually being prepared using fermentation technology.

With the continuous growth of consumer demand for "green, safe and effective" cosmetics, the core competitiveness of cosmetic companies has gradually coalesced in the "safety" and "efficacy" aspects. "Two aspects. Therefore, bio-fermentation cosmetics is unstoppable, the application of bio-fermentation technology has gradually entered the field of cosmetics, it is "moisturizing, whitening, anti-aging, soothing" and other efficacy have a better application.

--China's cosmetic industry raw materials development trend

Domestic companies in some of the synthetic biology of the preparation of cosmetic raw materials to occupy a leading position, the future of cosmetic companies should continue to increase the research and development of related raw materials, shaping the advantage. China's synthetic biological preparation of recombinant collagen, rare ginseng, saponin and other fields in the international leading position.

Collagen is a structural support, can promote hemostasis and cell adhesion, stimulate cell regeneration, proliferation of macromolecular proteins. In terms of preparation, collagen can be categorized into recombinant collagen and collagen of animal and plant origin. Traditional collagen is mainly extracted from collagen of animal origin by chemical enzyme method through pig skin, fish skin, cowhide, etc. The preparation process is simple, and the cost of production is low, but it is prone to cytotoxicity and rejection. Recombinant collagen prepared by synthetic biotechnology is more biologically active and biocompatible, less immunogenic, non-toxic cells, and can be further processed and optimized, and the current core technology point is the complete presentation of the original triple helix structure of collagen.

Currently, China has a strong lead in the research and development, production and application of recombinant collagen. At the technical level, national brands have developed and successfully commercialized more types of recombinant collagen than international brands, including type I, type II, type III and mini small molecule recombinant collagen; at the production level, national brands started the mass production of recombinant collagen skin care products in 2009 compared with international brands, which are usually focused on the application of recombinant collagen for medical or biomedical material applications, compared with international brands, which are usually focused on the application of recombinant collagen for medical or biomedical material applications. Compared with international brands that usually focus on the application of recombinant collagen medical or biomedical materials, national brands have successfully explored broader downstream applications, such as functional skin care products, medical dressings and biomedical materials, etc., and should increase the research efforts in the future to expand the broader market.