Under the operating mechanism of today's headlines, editors have changed from ordinary news writers to self-media people. The difference is that the voice of the "mainstream media" is gradually weakening, people no longer accept being told right or wrong by a "unified voice", and everyone is judging things according to independently obtained information.

Self-media is different from information dissemination led by professional media organizations. It is an information dissemination activity led by the general public, which has changed from the traditional "point-to-point" communication to the point-to-point communication concept. At the same time, it also refers to the information dissemination mode that provides individuals with both privacy and openness in information production, accumulation, enjoyment and dissemination.

Since the media age, the media itself is a truly meaningful information, that is, only after human beings have a certain media can they engage in communication and other social activities that are suitable for it. The most important function of the media is to "influence our habits of understanding and thinking". Therefore, for society, the truly meaningful and valuable "information" is not the content of media communication in various times, but the nature of the communication tools used in this era, the possibility it creates, and the social changes it brings.