The global auto market seems to be "poisoned" by a variety of factors. According to MarkLines projections, despite the anti-epidemic issue "lie flat", the first quarter of this year, U.S. light-vehicle sales will still fall by 16% year-on-year; and in April, Germany's new car registrations fell by 22% year-on-year. The domestic situation is also not optimistic, according to the data of the China Association of Automobile Manufacturers (CAAM) projected that in January-April 2022, domestic auto sales fell 12.3% year-on-year; in April, the industry's sales fell 47.6% year-on-year. In this regard, the China Association of Automobile Manufacturers (CAAM) has called on regions with the conditions to launch relevant stimulus policies as soon as possible to boost auto consumption.
But despite the overall downturn in the auto market, there is no shortage of brands that are bucking the trend. in February, Great Wall Motor's Wei brand achieved year-on-year growth of 103.1 percent, and the Tank brand posted a 96.0 percent increase year-on-year, making it a bright spot under the gloom.
Wei brand Mocha DHT-PHEV as a "0 anxiety intelligent electric", mainly committed to solving the current high speed conditions of electric vehicles pull down, combustion engine urban fuel consumption remains high. Not only does it have the mileage advantage of a comprehensive range of 1000+km, but it is even more explosive in its sense of technology. Its ADAS function is very comprehensive, basically covers the current mass production of a variety of high-level driver assistance functions, as well as automatic parking (the future will launch a fully automatic valet parking), tracking reversing, transparent chassis, intelligent dodging, gestures to move the car, cell phone car control and so on. Especially the AR-HUD Augmented Reality Heads-Up Display, which is standard in the whole system, is quite a trans-dimensional sci-fi feeling.
With the dual support of technology and luxury, Wei Moca won the only prize of the third China Intelligent Vehicle "Horizon Cup" - Intelligent Vehicle of the Year; in the "2022 China Intelligent Vehicle Development Trend Insight Report" officially released by the Automotive Research Institute together with the 21st Century New Automotive Research Institute, Wei Moca has been recognized as one of the best intelligent vehicles in the world. In the "2022 China Intelligent Vehicle Development Trend Insight Report" officially released by Automotive House Research Institute and 21st Century New Vehicle Research Institute, Wei Moca won the first place in the 2021 Intelligent Driving Score with a high score of 86.8, which is ahead of all the head of the new forces and global luxury brands.
And the Tank, as the hardcore luxury off-road brand of Great Wall Motor, also won the "Best Intelligent Driving" award at the China Automotive Wind and Cloud Ceremony hosted by China Central Radio and Television (CCTV).
The three awards show that Great Wall Motor is transforming itself from a traditional automaker to an intelligent one. And it is based on its continuous layout of the whole industrial chain and heavy investment in research and development in recent years.
A set of data can illustrate the achievements of Great Wall Motor in R&D: on the list of global automotive patent data platform, Great Wall Motor's patent disclosure amounted to 3,710 patents and patent authorization amounted to 3,256 patents, ranking the first among China's private automobile enterprises; in the field of new energy automobile, patent disclosure and authorization amounted to 1,301 patents and 914 patents, ranking the first among China's automobile enterprises. Great Wall Motor is firmly transforming itself into a "globalized intelligent technology company".
Under the influence of multiple factors, the downward trend of the car market is irreversible. Some people are panicked, some people cut off their arms to survive; and Great Wall Motor chose to silently lowered their heads to engage in research and development, relying on technology to build a high wall, and relying on resources to accumulate food. As the saying goes, "Hide your weapons in your body and move at the right time". Looking forward to the recovery of the car market, the Great Wall Motor's accumulation of thin hair.