Big data can provide some business transaction characteristics and capital demand characteristics, help business departments analyze and screen the capital demand of enterprises, provide cash management products, and help enterprises solve liquidity problems. Big data can help credit card centers track hot information, provide accurate marketing products for specific groups of people, and increase new card users, such as popular movies, entertainment activities, catering group purchases, etc. Banks launch customized wealth management products and insurance products for specific groups of people.

2. Social marketing-good business.

People's social behavior produces huge data. With the help of social platforms and big data analysis, the financial industry can carry out low-cost social marketing, and promote products and channels with the help of an open Internet platform and a large number of customer demand data. Through the massive data returned by the Internet social platform, we can evaluate the phased results of the marketing plan, adjust the marketing plan in real time, and use word-of-mouth pyramid schemes and viral communication to help the financial industry quickly promote products, brands and channels.