The 2020 epidemic hit offline business hard, but accidentally prompted the community business began to popular. If the large commercial center is compared to the city's "aorta", then the community business is like a "capillary network".
Focusing on the "last kilometer" of the community stores, with the advantage of "zero distance" from consumers, has gradually become a place of war. Kerry data show that 30%-40% of the consumption expenditure of urban residents are concentrated in the community around the range of 1 kilometer, and this proportion is still rising. Winning business statistics also show that in 2021, the incremental business of 3-5 million accounted for 23.87%, an increase of 3.82% over 2020, the most significant increase.
Nowadays, community merchants have long been not satisfied with only providing owners with the necessary items needed for life, the emergence of various types of net red stores, the refinement of the operation of the business district, so that the community stores have begun to become a new place for socializing, and further increase the emotional stickiness of the community.
It is precisely because of the popularity and expansion of community stores that investment in stores has begun to really become a new opportunity to preserve and increase the value of assets.
Community business has a trillion-dollar market space
From 2020 onwards, the internal circular economy has been constantly referred to, and the government has clearly pointed out in the work report that "the implementation of the strategy of expanding domestic demand, and promote the accelerated transformation of the mode of economic development". It is under the guidance of the strategy of inner-cycle economy that community business has begun to emerge.
Recently, the Ministry of Commerce and other 12 departments jointly issued the "on the promotion of urban quarter-hour convenience living area construction of the views", which refers to the focus on the old urban neighborhoods, new residential areas, urban and rural areas to strengthen the layout of commercial outlets, to promote the development of "quarter-hour living area", to support the convenience store, fresh food supermarkets, The first time I saw this, I was able to see it in a few minutes.
The so-called "quarter-hour living area" refers to the community residents as the object of service, the service radius of about 15 minutes' walk, to meet the residents' daily life basic consumption and quality of consumption as the goal, in order to form a community business circle with multi-industry agglomeration.
Undoubtedly, with strong policy support, the future potential of community business is huge and promising.
Especially in the post-epidemic era, the way many people consume has quietly changed. City complexes, theme Mall generally affected by the epidemic. However, the value of the community business in front of the home is more prominent by virtue of the convenience, flexibility, and planning for the residents' immediate needs, such as the characteristics of the industry. For example, the ideal life of many families with children has become, downstairs can send children to interest classes, there is a restaurant in front of the house, visiting friends and relatives can have a cafe and so on. Such business behavior, the traditional commercial real estate has a certain impact, but the community business means a huge benefit.
Some industry insiders predict that the size of the future domestic community services market or 13.5 trillion yuan, by 2030 will form about 20,000 new community business.
Community stores in the era of quality consumption
These stores rely on large communities, with the advantage of being at the doorstep, have a long-term stable consumer base and proximity advantage. Therefore, no matter which way to operate, there are owners of the surrounding neighborhoods as a guaranteed consumer base, so that the community store returns solid, more secure operation.
For the "new generation" of consumers, personality, fashion, freshness, cost-effective become an important criterion for their willingness to spend. Therefore, the introduction of "new forms" and increase the layout of "new scenes" is particularly important, new forms, new scenes can not only bring new vitality to the community business, but also revolutionize the user's consumption experience, in line with the needs of the "new generation" consumer groups. "The new business and new scenes can not only bring new vitality to the community business, but also revolutionize the user's consumption experience and meet the needs of the new generation.
Compared to commercial complexes and shopping streets, community stores are more suitable for individual investors because of their relatively low price advantage, more optional area segments, less holding costs, and more abundant business models.
For store investors, no matter self-management or used for leasing, can be the first time to get the income, and in the face of uncertainty brought about by the risk of community stores, the pressure to avoid the ability to obviously stronger!
A community store, three generations of money tree.
Institutional statistics show that community operations are gradually becoming more standardized, making the rent of community stores will increase year by year, while many stores composed of the business circle is also more and more mature, the rent of the mature business circle can be up to 8-10% per annum, or even as high as 20%, much higher than the rent of residential (1-3%).
Hardware and software at the same time to grasp the West Hill A one to create a community commercial samples
In general, the choice of community stores, the most important thing is to look at the location and the community popularity, occupying a high-end large-scale community of the C position of the bottom of the community, it is easier to become a community of unlimited power "money"
As a hot-selling improvement community since 2016, Xishan A No. 1 is mainly a large-area residential building with nearly 800 owners, which provides a ready-made and rich commercial scene for stores.
In addition, the location value also determines the possibility of store potential. One West Hill is close to Zhang Guozhuang Station, the first station of Metro Line 14, and not far north is the Park Expo Park, which is densely populated. In addition, Xishan A No. 1 shopping street is also laid out in the main street "corner" and "side" of the core location, store investment has a golden rule is "gold corner silver side", is the location, store selection It is the key to choose the location and shop. The commercial street of No.1 Xishan A is located in the southeast corner of the whole cluster, near the intersection of busy traffic, and the visual distance is the subway station, which has a large flow of people, and it is the best choice for choosing the store.
In terms of floor plan, all the stores in One West Hill are now available for sale, which are ready to be purchased and used, perfectly catering to the consumer demand of the community that has already moved in. The floor area of the stores for sale is 24-174 square meters, which can be used as a small and beautiful Netflix store, as well as training institutions or new businesses such as medical and beauty care, and will radiate the surrounding 3 kilometers of mature residential areas.
Compared to traditional businesses, community stores have a richer social experience, and are highly dependent on and influenced by the consumption habits and living patterns of community residents.
Although the current community-based business is still in the development stage, with the continuous upgrading and expansion of residents' consumption demand, community business has a broader development prospects and market opportunities. In the future, community residents will be more dependent on the last kilometer "circle, businesses and customers have a seamless proximity advantage, so that the community business is more likely to meet the mainstream trend of one-stop consumption model.
Article/Lee Truss
Edited by Liu Yang - Guangsha