Geely Automobile's market performance in March is worthy of attention: the market share of new energy has increased substantially, and export sales have increased substantially. In addition, the market performance of new products after listing is good, and the prospect is worthy of attention. Let's take a look at the specific performance of Geely passenger cars in March.
Geely brand: 88,239 vehicles were sold in March.
In March, the sales volume of Geely brand (including geometric cars) exceeded 80,000, reaching 88,239, an increase of more than 5% year-on-year. Geely brand sales are good, and the main sales force still maintains a good firepower output. Among them, China Star's high-end series continued to sell more than 20,000 vehicles per month and delivered 20,443 vehicles in March. Thanks to the CMA framework, since its listing, the cumulative sales volume of Gemini consisting of Xingrui and Xingyue L has exceeded 600,000 units.
In addition, the monthly sales volume of the newly listed Job L continues to exceed 1 10,000 vehicles. Together with Emgrand L, the family sold15,642 vehicles a month, an increase of over 1 1% from the previous month. The Shuangbin family (Binrui+Yue Bin), which focuses on younger people, delivered 65,438+07,689 vehicles in March, an increase of about 34% year-on-year.
It is worth mentioning that in March, the Job family is still releasing big moves. The new smart SUV has been named Job Cool. This car is the first compact SUV in the automobile industry to obtain the "low-carbon car certification". 8 155 flagship car chip and Geely Galaxy OS Air intelligent car system will be standard, which is worthy of the "digital cockpit". According to official news, Job Cool's new car will be on April 7 (today).
New energy sector: sales in March were 28,093 vehicles.
In March, Geely's new energy penetration rate continued to climb, with a strong geometric growth. The sales volume of new energy sources (including Geely, Lectra, Krypton and Ruilan) reached 28,093 vehicles, up over 98% year-on-year and about 265,438+0% quarter-on-quarter.
Geometric cars: March sales 18290.
In March, the sales volume of geometric vehicles reached 65,438+08,290, up about 65,438+026% year-on-year and over 20% quarter-on-quarter. In addition to the stable output of geometry C, geometry E and geometry A, the newly listed Panda mini is even more eye-catching. Although Panda mini just went on the market in February, it sold 65,438+00,550 yuan in March, an increase of over 58% from the previous month, making it a dark horse of micro electric vehicles.
Extreme brand: 6,663 vehicles were sold in March.
High-end brands continued to sell well, with 6,663 new cars delivered in March, with a year-on-year increase of over 27 1% and a quarter-on-quarter increase of over 22%. With the launch of the ultra-luxury MPV Krypton 009, the Krypton brand also includes two models: Krypton 00 1 and Krypton 009. In addition, Krypton X is also on the scene, and this car will be listed soon. It is worth mentioning that Krypton Space 00 1 also launched a free upgrade activity in a limited time, which deserves the attention of young users.
It is noteworthy that there were 279 complaints, with Krypton 00 1 ranking first, and Krypton 00 1 complaints rose sharply. The main complaints involved car body accessories and electrical appliances, seat failures, audio-visual system failures and driver safety assistance system failures. We believe that krypton space will be able to adjust quickly and solve user problems quickly.
Restylane Auto: The sales volume in March was 65,438+0,394.
Restylane Automobile in the field of power exchange sold 65,438+0,394 vehicles in March, an increase of over 69% from the previous month, but it declined slightly year-on-year. In addition to the Sharp Blue X3 PRO, Maple Leaf 30X, Maple Leaf 60s series, Maple Leaf 80v series and Sharp Blue 9 currently on sale, the brand-new pure electric SUV Sharp Blue 7 has also been exposed. The new car is positioned as an "intelligent rear-drive SUV", which focuses on intelligence and will be listed in the second half of this year.
Lectra brand: March sales 14004 vehicles.
In March, Lexus sold 65,438+04,004 vehicles, up over 3% year-on-year and about 65,438+06% quarter-on-quarter, and continued to lead the domestic luxury brands. In terms of product layout, Lectra has been relatively perfect, and Lectra continues to lay out new energy and hybrid vehicles.
For example, the brand-new LinkedIn 05 is worth looking forward to. The new car comes standard with 30 intelligent driving assistance functions, which can realize NOA advanced intelligent driving navigation assistance in specific scenarios.
Kelin 05 EM-P is blessed by Lynk E-Motive intelligent hybrid technology, and its comprehensive endurance under CLTC conditions exceeds 1000km. It is worth mentioning that LYNK OS N, the new intelligent cockpit system of Lectra, ushered in the world premiere in March, and has already achieved OTA upgrade in Lectra 09.
At the end of March, LYNK Flyme Auto, an intelligent cockpit system jointly built by Lectra and Meizu, was officially released at Meizu Infinite Ecology Conference, which refreshed the industry cognition and will be carried on Lectra 08, a new energy medium-sized SUV for the first time. China's first 7-nanometer SoC chip "Longying-1" independently developed by Geely will also be carried on the Link 08 for the first time. Therefore, the upcoming Link 08 is worth looking forward to!
Overseas export sales: 2,065,438+025 vehicles were exported in March.
Geely Automobile's overseas market sales continued to grow in March, with substantial growth in many regions. In March, Geely's export sales exceeded 20,000 vehicles, reaching 20 125 vehicles, with a year-on-year increase of over 158% and a quarter-on-quarter increase of about 15%. In the Middle East, United Arab Emirates, Latin America, Panama, Peru, Paraguay and other regions, the brand power of overseas markets has been enhanced through strategic products such as Coolray, Emgrand, Geometry C and Okavango.
Write at the end:
In the first quarter, Geely Automobile continued to exert its strength in new energy and intelligence. Under the strong performance of brands such as Geometry and Krypton, the penetration rate of the new energy market continues to rise, and the overseas market grows strongly. On March 2 1 day, Geely Automobile released its 2022 financial report. The data shows that Geely's annual revenue148 billion yuan, a year-on-year increase of 45.6%, a record high. Technology licensing revenue reached 654.38+66 billion yuan, up 29.9% year-on-year. Sales of new energy vehicles increased by 300% year-on-year, making it the fastest-growing independent brand of new energy.
In terms of new product layout, in 2023, Geely released a high-end new energy series-Geely Galaxy, which will accelerate the launch of new products. Link and Krypton will also launch at least two new energy products, and restylane will launch a battery-changing pure electric vehicle this year. The stable output of China Star's high-end series, Job series, Shuangbin model and Emgrand series, coupled with the strong performance of new energy brands such as Geometry and Krypton, and the leading position of Lectra brand in the high-end market all indicate that Geely will continue to improve all the way in 2023.
& ltP class="ql-align-j This article comes from the author's special comment on the automobile market, and the copyright belongs to the author. Please contact the author in any form. The content only represents the author's point of view and has nothing to do with the car reform.