Promotional reference program is as follows:

One, marketing purposes

Launched the Summer Drinks Festival, Fruit Festival activities, to achieve the summer promotional sensational effect, to enhance the XX corporate brand, to attract a wide range of customers to the store to store, to promote the sale of beverages, fruits, and to drive the sale of other commodities, to achieve the purpose of the overall increase in sales.

Second, the promotion time and theme

Theme: XX Drinks Festival, a new movement to avoid the summer heat

Theme: double loaded goods, flat to your smile?

Theme: Daily 5 fruits and vegetables, health with you and me

Part I ? Beverage Festival

I. Commodity Negotiation

Beverage Festival promotional merchandise categories are as follows: (Remarks, water and milk may not all participate)

Juice drinks, carbonated beverages, mineral water, pure water ......

Two, the field of promotional activities

Promotional activities (a) -- "the whole field of whole box of beverages from 50% off"

1, Description: July and August, coinciding with the summer and summer, is the highest sales period of beverages, regardless of the family, the unit need to buy a large number of whole box of beverages. So we plan to focus on this feature, focusing on the whole case of beverage promotional activities.

2, time: year month - month (28 days)

3, content: where the activity time to buy the following full case of beverages, you can enjoy more than 50% discount.

4, Requirements: It is recommended that each beverage supplier try to strongly support this activity, the minimum requirement of 9.5% off;

Example: XX pure water single 1 yuan, the whole case of 15 cans can enjoy 50% off, that is, 7.5 yuan;

For example, Pepsi a can of 2 yuan, the whole case of 24 cans to enjoy a 10% discount, that is, 43.2 yuan;

Specific discounts and number of commodities Requirements are as follows:

Discounts: 50% off 60% off 70% off 80% off 90% off 95% off

The number of commodities 5, 8, 20, 30, 50

Operation:

1, sign the supplier sponsorship contract

Requirement to support the activities of the supplier to sign a 5% rebate of beverage sales in the year month day - month day.

And support some of the goods special supply to support the whole case 5-90% discount sales.

Requirements for the month before the completion of all contracts and specials to the marketing department.

2, the marketing department special drinks promotional price tags, price tags can be played on the whole box discount figures and the corresponding whole box sales bar code.

3, the Ministry of Information to develop a whole case sales bar code (or discount code).

4, the marketing department promotional publicity, store atmosphere layout, the implementation of activities.

Promotional activities (2) - "Twin goods, flat to your smile"

Promotional methods are 3 kinds:

1, drink A + drink B = drink A (or B)? That is, buy one of the drinks and get the other one free

2. Drink A + Drink B enjoy super low price

3. Twin drinks of choice,

Limited brands, customers can enjoy 50% to 20% discount on any two purchases

Promotional time: year month day - month day

Requirements: Number of Twin Drinks required, 20 pairs or more;

Number of brands of Twin Drinks of your choice, 6 or more;

The Twin Drinks will be highlighted in this issue of the newsletter, and customers will be able to buy them with the prints or colorful drawings of the products on the newsletter.

Operation is as follows:

1.? The Purchasing Department is responsible for contacting beverage suppliers to discuss the price positioning and operational details of the bundled beverages on the date of approval of the program;

2. The Purchasing Department is responsible for submitting the table of fixed-matching and mixed-matching goods in twins to the Marketing and Purchasing Departments;

3.? The Information Department will set up a barcode to determine the barcode of the whole drink that can be mixed and matched according to the price of the twins, and the specific discount barcode will be determined according to the scope of support of our information system;

4. The Marketing Department will decentralize the form and operational details to the relevant personnel in each store (focusing on conveying the cashier) to ensure the smooth sale of the whole pair of drinks;

5.? The Operations Department follows up and supervises the stores to implement the execution of the activities;

6.? Open a column in the current issue of the newsletter to focus on publicity.

Three, off-site activities promotions

Promotions (4) - bulk Coca-Cola off-site promotions

Promotional time: month to month

Related notes:

1.? In order to increase sales, Coca-Cola Company invented and manufactured various kinds of Coke vending machines and put them at the entrance of major supermarkets, which not only facilitates the needs of customers, but also greatly increases the sales of Coke;

2.? Summer is coming, in order to facilitate the summer needs of our customers, attract customers to visit, create new summer selling points, enhance sales profits, signed an agreement with Coca-Cola Company (with a cooperation agreement), so that it is free to provide our company several Coke vending machines placed in the entrance to the stores, the site sales of a variety of flavors of icy cold cola drinks, is our company's summer sales highlights of a new one.

Promotional activities (3) - "Drinks Festival Exchange Action"

Activity content: Anyone who purchases the following beverages during the promotional period from January to January will be entitled to the following discounts:

Content 1: Exchanging beverages

Procurement department to negotiate and determine Preferential exchange of goods agreement, such as: buy 28 yuan of customers, can add 1 yuan to exchange ** drink 1, or add 1.5 yuan to exchange ** drink 1, or add 2 yuan to exchange ** drink 1;

Requirements for the exchange of beverages used in the exchange value of the exchange of at least 50% of the original selling price, such as 1 yuan for the purchase of Coca-Cola 355 ml, 1.5 yuan to exchange for Wanglaoji Herbal Tea, 3 yuan for the purchase of Pepsi 2.5 L, etc.

Cooperative negotiation:

1. On the date of approval of this program, the Procurement Department and the Coke Company, in accordance with the wishes of the two parties to reach an agreement on the intention and sign a valid agreement;

2. Months ago, by the cooperation unit to provide free Coke vending machine of the Company, placed in some of the stores of the Division I (in accordance with the agreement or the actual number of required, it is recommended that each store a) the entrance or the exit of the vantage point;

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3. The operation department of our company will arrange the relevant departments and specialists to carry out the Coke sales from the day of January.

Operation process:

Sign an effective agreement with the cooperative unit - "Coke vending machine arrives at each store on the day of the month - "We invite the cooperative unit technicians to scientifically install the Coke vending machine in the prescribed location of each store. --The relevant personnel of each store used the Coke machine scientifically and kept it safely and properly---"Our stores started to sell Coke from January,---"Coke Company delivered a variety of flavors in regular and sufficient quantities according to the sales requirements of each store every day. The Coke Company delivers various flavors of Coke beverages at regular intervals and in sufficient quantities according to the sales needs of each store--" Each store pays according to the actual number of arrivals--" The Operation Department arranges staff (cashier or loss prevention staff***1-2) to take turns to sell beverages off-site in accordance with the actual needs of the job Off-site sales of beverages - "Daily inventory of cola in each store, calculate the profit and loss, and feedback to the relevant departments - "Timely adjustment of prices and sales strategies, and ultimately achieve the purpose of profitability - "Work Continuous

Note:

1. Coke vending machine belongs to the technology automatic products, the personnel technical requirements are relatively high, therefore, stores in the vending machine in place, should require the cooperation unit technicians to carry out the technical training of the relevant personnel until they learn;

2.? As the Coke sales are carried out off-site and in bulk, it is difficult to control the number of specific Coke sales and business payments, therefore, when the stores are carrying out off-site Coke sales, they should carry out the inventory of the number of Coke at least once a day when the work is handed over and the handover of the business payments;

3. The person in charge of the off-site promotion should be correct and skillful.

Promotional activities (V)--"XX Beverage Festival, Beer Sucking Contest"

Activity time: From January to January (Saturday and Sunday), the contest will start at 18:30 p.m.

Activities: All the customers who have made purchases at XXS chain stores can register at the service counter with their computerized tickets. Participate in the "Beer Sucking Contest" held in the evening at 19:30 pm in Tonghe Store Plaza (Guangzhou District Store), Rose Garden Plaza (Foshan District Store), Chengdong Store Plaza (Zhaoqing Store).

The rules of the competition: participants first register with the computerized ticket, divided into a group of every 5-10 people, in the stipulated time, who first sucks up 1 beer with a straw, who will win the competition of this group.

X Day - Beer Sucking Hero Battle, each store competition **** 10 groups, each group to determine 1 winner.

Day X - Beer Sucking King Battle, the winner of each group will take part in the battle, and the final winner will be the Beer Sucking King who is the champion of this competition.

Special Note: The competition is not open to anyone under the age of 18!

Awards:

3 champions (beer-sucking king): awards a year of free beer, (daily limit of one draft beer 640ml)

Winner 90 (beer-sucking heroes): awards a small home appliances (activities of the remaining giveaways, valued at 10 yuan)

Activity of the beer 1,000 pcs

Remarks on the 3 champions are expected to actually receive 500 pcs of beer.

Total 1,500 beers are needed at a discounted cost of no more than $3,000.

Three, merchandise display

(A) field display

1. Stores can be based on the geographic location of the store, display the launch of the summer "beverage outlet";

2. "Whole sale" beverages to the whole piece of beverage to do the bottom of the heap, all the special drinks uniform heap display, in order to highlight the amount of sense, to stimulate customer consumption;

3. In the promotional period, the headquarters will organize the judges from time to time on the stores of the atmosphere of the store layout and merchandise display on-site scoring, scores will be points and Mid-Autumn Festival store atmosphere layout evaluation scores cumulative.

(II) Off-site display

1. Off-site promotion can attract passing customers to visit and patronize, and drive the sales of the stores, the stores make full use of the ultra-low-priced commodities launched in the Beverage Festival to carry out off-site promotions at the entrance, which is convenient for customers to buy and enhance sales;

2. Off-site merchandise requirements: whole beverages, special-priced beverages, summer items, fans, special-priced fruits, etc.

Expanded Information:

Promotion is when a marketer conveys various information about the company and its products to consumers to persuade or entice them to buy its products for the sales expansion The purpose is to increase sales.

Promotion is essentially a communication activity in which the marketer (information provider or sender) sends out a variety of messages as a stimulus to consumption, and delivers the messages to one or more target audiences (i.e., message recipients, such as listeners, viewers, readers, consumers, or users, etc.) in order to influence their attitudes and behaviors. Commonly used promotional tools include advertising, staffing, network marketing, business promotion and public **** relations.

Enterprises can choose one or a combination of promotional tools according to the actual situation and market, product and other factors.

On December 1, 2017, the "Norms for English Translation and Writing in the Field of Public **** Services" was officially implemented, stipulating that the standard English name for promotion is Promotion.

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