Web and New Media Career Directions are digital media operations and planning, multimedia content production and editing, data analysis and market research.

1, digital media operation and planning.

Digital media operation and planning is one of the common and extensive employment directions in network and new media majors. This direction includes the operation and management of online platforms, social media management and content planning.

2, multimedia content production and editing.

Multimedia content production and editing is another important employment direction for network and new media majors. In this direction, professionals can engage in video production, image processing, audio editing and animation design. They need to master professional multimedia production software and technology, and be able to create and edit attractive and interesting multimedia content.

3. Data analysis and market research.

With the arrival of the big data era, data analysis and market research has become an important employment direction in the network and new media majors. Data analysts are responsible for collecting, organizing and analyzing a large amount of user data and market data, from which they obtain useful information and insights. Through data analysis and market research, they are able to provide decision support for enterprises, optimize products and services, and improve user experience.

Introduction to Web and New Media:

1.

Cultivate all-media operators who can adapt to the development needs of the digital information era, systematically master the theoretical knowledge and practical skills of network and new media information dissemination, have high professionalism, and be able to skillfully write and edit news and information, and have the ability of new media planning and operation, and be adept at the comprehensive use of a variety of media means for integrated communication.

2. Main Courses.

Introduction to Network and New Media, New Media Copywriting, New Media User Analysis, Community Marketing, Audiovisual Language, Media Culture, Network New Media Editing, New Media Artistic Creation, Convergent Journalism, Micro-video Creation, Creative Workshop for Convergent Media, New Media Planning, New Media Advertisement, and Full Media Operation.

3. Employment Direction.

Working in the integrated media center, various portals, media commercial websites, new media companies, websites and other new media-related enterprises and institutions, traditional media units such as radio stations, television stations, media groups, and information technology management and publicity departments of enterprises and institutions at all levels, culture and communication companies, and advertising companies.

The above data comes from the official website of Sohu.com.